Blog: Consumer Privacy
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Privacy UX: How Design Choices Impact Legal Compliance
Privacy UX is about hitting the sweet spot between a great user experience and compliance with data privacy laws. Short for "privacy user experience," effective privacy UX allows businesses to collect the data they need while allowing customers to retain full control over how it is used. This balance can be...
Third-Party Risk Management (TPRM) Guide: What It Is
With increasing cyberattacks and data breaches, as well as stricter privacy laws, organisations are increasingly implementing measures to protect themselves and their data. One necessary step is called third-party risk management (TPRM), which helps to protect your business against risks from partners, vendors, contractors, and other third parties that you...
Managing Consent in a Multichannel Marketing Strategy
If your business connects with users via email, SMS, websites, and apps, you may be collecting personal data across multiple legal risk zones. Here's how to manage consent across all touchpoints and stay compliant with privacy laws like GDPR, CCPA, and more. This article explains what multichannel marketing is, why you...
How to Handle User Requests for Data Access, Deletion, and Portability
You've got your Privacy Policy, and you're fully compliant with data protection legislation. But part of your duties involve being ready to handle the following requests: Access to data Requests for deletion (sometimes known as the "right to be forgotten" Portability requests (receive a copy of their personal data to transfer to another...
Affiliate Marketing Compliance Guide for Brands: How to Stay Compliant
Affiliate marketing is one of the most effective ways to share your brand and grow your business. But when it comes to affiliate marketing, you need to make sure your brand stays compliant with legal rules. There are a number of different steps you can take and approaches you can...
Is Google Analytics Illegal? Understanding the EU Rulings
Whether you use Google Analytics to track website traffic, interpret user's online behavior, or in conjunction with Google Ads, it's important to comply with privacy regulations that protect your users' data. Website owners who use Google Analytics should understand how European Union (EU) rulings impact the platform. This article explains what...