Blog: Consumer Privacy
Page 1
Do Affiliate Cookies Require Consent? Or Are Affiliate Cookies Strictly Necessary?
Affiliate cookies live in a curious gray area of privacy law. Under the GDPR and ePrivacy Directive, all cookies need user consent unless they're deemed "strictly necessary," which begs the question: where do affiliate cookies fall? The short answer is that most affiliate cookies do require consent. That said, if an...
CCPA Opt-Out Tool - DAA
Businesses subject to the California Consumer Privacy Act (CCPA) must honor California residents' privacy rights, including informing consumers about the types of personal information they intend to collect and providing a way for consumers to opt out of the sale or sharing of their personal data. The Digital Advertising Alliance's (DAA)...
Data Hashing and Privacy Laws: Understanding the Limits of Protection
Businesses understand that they must embed data protection at every stage of the data processing journey to comply with data protection laws. As you have explored how to implement this in your business, you may have encountered data hashing and wondered whether it could deliver the holy grail— anonymized data. Privacy...
GDPR Double Opt in for Email Marketing
If you engage in email marketing targeting clients in Europe, you must ensure you comply with the GDPR. After all, email addresses qualify as personal data. But do you need to implement double opt-in to target people affected by the GDPR? The short answer is no. But the longer answer is...
Microsoft UET Consent Mode
Microsoft is making updates to the Microsoft Advertising Platform (MAP), to bring it into line with data protection laws. In particular, websites using MAP will need to obtain consent from their users about using both first and third-party cookies. This means that personal data will only be collected for advertising...
Zoom 10-Digit Long Code Compliance
Business owners who use Zoom to send text messages to consumers in the United States and Canada need to comply with Zoom's 10-Digit Long Code rules. This article explains what a 10-Digit Long Code is, who needs to follow Zoom's requirements, and the steps you can take to comply with its...