Blog: Consent
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IAB Global Privacy Platform
The Interactive Advertising Bureau (IAB) is a trade group that focuses on research and education about the importance of digital marketing. The IAB Technical Laboratory (IAB Tech Lab) is an arm of the IAB that develops technical solutions such as the IAB's Global Privacy Platform (GPP) to help businesses comply...
Age of Consent Under Privacy Laws
Under privacy laws, the age of consent is the minimum age at which a person can legally consent to a data processing activity. From this age and above, kids can (by themselves) permit a company to collect and use their personal information. The age of consent varies from law to law,...
Google Consent Mode vs Google Additional Consent Mode
Google Consent Mode and Google Additional Consent Mode are two important privacy settings in Google's ecosystem. They're designed to help Google and its users align their consent practices with the requirements of EU privacy and consumer protection laws. Though they sound similar, Consent Mode and Additional Consent Mode are separate technical...
First-Party Cookies vs Third-Party Cookies
If you're a marketer or website owner, there's a good chance you use cookies on your website. Cookies are often required for websites to work properly and they can enhance the user experience. However, not all cookies are created equal. Internet cookies can be grouped into two main categories: First and...
Best Consent Management Platforms
Choosing the right Consent Management Platform (CMP) will ensure you stay compliant with privacy laws while offering an excellent user experience. This article will take a look at some of the best consent management platforms offered today, with information about pricing, pros and cons of each platform. What is a Consent...
Do Essential Cookies Require Cookie Consent and Cookie Notice?
Any businesses that use essential cookies on their websites should understand what a Cookie Notice is and when cookie consent is required. While essential cookies do not require cookie consent, there are a number of reasons why you should still have a cookie consent mechanism on your website. This article explains...