Blog: Consent
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User Consent or Legitimate Interest? A GDPR Compliance Guide for Businesses
If you collect personal data from EU residents, GDPR requires you to have a lawful basis for doing so. Two of the most common - and often confused - bases are user consent and legitimate interest. Here's when and how to use each. This article explains who needs a legal basis...
Are Consent Logs Required? How to Comply With Cookie Consent Laws
A critical yet often overlooked component of the consent management process is the consent log: a record of user consents that have been obtained. This article explains whether consent logs are required for cookie consent banners, why and when they are needed, how to maintain them in a legally compliant way,...
Do Affiliate Cookies Require Consent? Or Are Affiliate Cookies Strictly Necessary?
Affiliate cookies live in a curious gray area of privacy law. Under the GDPR and ePrivacy Directive, all cookies need user consent unless they're deemed "strictly necessary," which begs the question: where do affiliate cookies fall? The short answer is that most affiliate cookies do require consent. That said, if an...
Consent Requirements for Mobile Games
Owners of mobile games may be required to get consent from users before collecting, using, or disclosing their personal information. Failure to do so can result in fines, legal issues, loss of consumer trust, and possibly the removal of your mobile game from app store distribution. Here's what you should know...
Do Cookies Need to Be Deleted When Consent is Withdrawn?
If you run a website that uses cookies, your visitors have two primary options regarding cookie preferences: accept or decline cookies. Let's say they accept cookies, and your website dutifully sets cookies on their devices. What happens if the user later withdraws their consent? Do you have to delete previously set...
I Decline/I Reject Buttons Required in Cookie Consent Notice Banner
Having a cookie consent banner on your business website is required by the privacy laws of many different countries, such as the GDPR in the EU, the Data Protection Act in the UK, and the CCPA/CPRA in the United States. This cookie consent banner informs your users that cookies are being...