Blog: Consent
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How to Collect Consent for AI and Machine Learning Data
If you are training AI models for your startup or business, you need to consider what data you are using and whether this is data that you need to obtain consent for. As a requirement of the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), Personal Information Protection and...
Privacy UX: How Design Choices Impact Legal Compliance
Privacy UX is about hitting the sweet spot between a great user experience and compliance with data privacy laws. Short for "privacy user experience," effective privacy UX allows businesses to collect the data they need while allowing customers to retain full control over how it is used. This balance can be...
How to Handle Consent for Minors: Complying with US COPPA, EU & UK GDPR, and Other Emerging Privacy Laws
If you make websites, apps, or games for kids, or services that are likely to be used by them, you need to make sure you comply with legal rules relating to minors. In particular, a number of different privacy laws, including the Children's Online Privacy Protection Act (COPPA), the General Data...
Managing Consent in a Multichannel Marketing Strategy
If your business connects with users via email, SMS, websites, and apps, you may be collecting personal data across multiple legal risk zones. Here's how to manage consent across all touchpoints and stay compliant with privacy laws like GDPR, CCPA, and more. This article explains what multichannel marketing is, why you...
Can You Use Consent as a Catch-All Legal Basis? Pros, Cons, and Risks
Consent is the most visible legal basis under GDPR, but it's also one of the most misused. Many companies rely on consent for all types of data processing, only to discover they've made their compliance harder, or illegal. You need to have a lawful basis for collecting or using personal data...
Cookie Consent in SaaS Dashboards: Session Recording, Heatmaps, and A/B Testing Compliance
Software as a Service (SaaS) apps must comply with data privacy laws and requirements when handling protected personal information, including personal information collected through the use of cookies. Most SaaS apps include cookie banners on their marketing site, but keep tracking users after login. If your dashboard uses session recordings, heatmaps,...