Sample Terms of Service Template

Sample Terms of Service Template

A Terms of Service agreement can be used for any kind of website or mobile app, from iOS or Android apps to SaaS apps, ecommerce websites and blogs.

That's because it provides huge benefits for a range of businesses.

Haivng this agreement helps you set out the rules and guidelines that your users or visitors must agree to in order to use your website or app such as:

  • Not stealing your content and violating copyright laws
  • Not spamming other users
  • Not using your site for illegal activities

These agreements are commonly abbreviated as ToS and are also referred to as a Terms and Conditions agreement, Conditions of Use, or User Agreement.

Regardless of what you call your Terms of Service, the aim of the agreement is the same:

  • Disclose the rules and restrictions that your users must adhere to
  • Maintain your right to terminate abusive accounts
  • Make your copyright, trademark and intellectual property rights known
  • Limit your liability
  • Disclaim warranties

Depending on the nature of your business, your ToS may also need clauses that cover:

FAQ: Terms of Service

Here is a list of frequently asked questions that you may find useful.

You do not legally need to have a Terms of Service agreement.

However, having one is very important and comes with a number of benefits for both you and your users.

You'll benefit by being able to maintain more control over your website or mobile app. You can terminate accounts that don't follow your terms, control how legal disputes are handled and limit your liability.

Your users will benefit by knowing from the start what your rules are and what they must do or not do when using your platform. They can use your Terms of Service agreement to instantly find answers to common questions they may have.

Yes. All of these agreements serve the same purpose. They just have different names. The name you use is up to you.

These are the most common clauses that every Terms of Service agreement should include:

  • User guidelines (rules, restrictions on use)
  • Your right to terminate abusive accounts
  • How users can terminate accounts
  • Warranty disclaimer
  • Limitation of liability
  • Governing law and legal disputes
  • Contact information
  • Intellectual property and copyrights

Here are some additional clauses that are more business-specific:

  • User-generated content
  • Payments and subscriptions
  • Third party rights

You should always display a link to your Terms of Service agreement in your website footer. People know to look here for important information, and it's a common best practice to place it here.

You should also display a link to your Terms of Service agreement anywhere where users should be reminded of your Terms.

For example:

  • At account sign-up
  • On the app download screen
  • At installation for software programs
  • At checkout for ecommerce stores

For mobile apps, display your Terms of Service agreement within a menu in your app, such as an "About" or "Legal" menu.

Make your Terms of Service agreement enforceable by having your users click an unticked checkbox next to a statement that says something similar to "I have read and agree to the Terms of Service agreement."

You can also have users click a button that says something like "I Agree" next to a statement like the above if you don't want to use a checkbox.

Here's an example of a fairly standard table of contents for a Terms and Conditions agreement, from Spotify:

Spotify Terms and Conditions of Use Table of Contents updated

How to Enforce Your Terms of Service

Legal agreements are only good if they can be enforced.

To get your users to agree to be bound to your legal agreements, use the clickwrap method to obtain consent. Clickwrap is when you have a user check a box or at minimum click a button that is clearly labeled as showing that the user is agreeing by taking that action.

Here's a simple example of clickwrap in action. A user must click the checkbox next to a statement that says, "I accept and agree to the Terms of Use" before being able to continue interacting with the platform:

Equifax: Clickwrap checkbox and Continue button to accept and agree to Terms of Use - unchecked

When a user clicks the box and then clicks the Continue button, the Terms of Use become enforceable against that user:

Equifax: Clickwrap checkbox and Continue button to accept and agree to Terms of Use - checked

You should always include a link to your ToS wherever you ask users to agree to it, such as:

  • Account sign-up pages
  • Installation screens
  • Checkout pages
  • User-generated content submission forms

Keep a link to your ToS in your website footer as well so that your users can access your agreement at any time:

Screenshot of AdRoll website footer

Not only will your users appreciate this accessibility, but it will help you prove that your agreement is enforceable if you ever need to do so in court.

Note that a Terms of Service is not required by law as a Privacy Policy is. However, it's a great agreement to have in place with your website or app in order to:

  • Control the use of your website/app
  • Protect your intellectual property
  • Keep your users informed about your requirements for them
  • Limit your legal liability

How to Create a Terms and Conditions for Your Website

TermsFeed Terms and Conditions Generator: How to Create a Terms and Conditions for your Website

Our Terms and Conditions Generator makes it easy to create a Terms and Conditions agreement for your business. Just follow these steps:

  1. Click on the "Terms and Conditions Generator" button.
  2. At Step 1, select the Website option and click "Next step":
  3. TermsFeed Terms and Conditions Generator: Create Terms and Conditions - Step 1

  4. Answer the questions about your website and click "Next step" when finished:
  5. TermsFeed Terms and Conditions Generator: Answer questions about website - Step 2

  6. Answer the questions about your business practices and click "Next step" when finished:
  7. TermsFeed Terms and Conditions Generator: Answer questions about business practices - Step 3

  8. Enter your email address where you'd like your agreement sent and click "Generate."

    TermsFeed Terms and Conditions Generator: Enter your email address - Step 4

    You'll be able to instantly access and download your new agreement.


Download Terms of Service Template

Use the Terms of Service Generator to create this legal agreement.

If you're looking for a template, download the Terms of Service Template as a PDF file or as a DOCX file. It's free.

Our Terms of Service Template includes the following sections and clauses:

  • Introduction
  • Termination
  • Links to Other Websites
  • Governing Law
  • Changes to This Terms of Service
  • Contact Information

Example of Terms of Service - Screenshot

This article is not a substitute for professional legal advice. This article does not create an attorney-client relationship, nor is it a solicitation to offer legal advice.