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Legal articles in easy to understand language.
Cookie Consent in SaaS Dashboards: Session Recording, Heatmaps, and A/B Testing Compliance
Software as a Service (SaaS) apps must comply with data privacy laws and requirements when handling protected personal information, including personal information collected through the use of cookies. Most SaaS apps include cookie banners on their marketing site, but keep tracking users after login. If your dashboard uses session recordings, heatmaps,...
Withdrawal of Consent: A Tactical Guide to Implementing Consent Withdrawal
Implementing effective consent withdrawal mechanisms is critical for legal compliance. Consent withdrawal allows users to revoke previously granted permissions for data processing, including cookie tracking, CRM data usage and marketing communications/emails. This guide covers three critical areas when it comes to consent withdrawal: cookie consent banners, CRM systems, and email marketing...
Consent Lifecycle Management: How to Collect, Store, and Respect User Consent
Consent lifecycle management is an increasingly important aspect of doing business online. As data protection and privacy laws continue to expand across the globe and get more strict, businesses must be mindful of every step of the consent lifecycle management process, from how consent is collected, to when collected personal...
Affiliate Marketing Compliance Guide for Brands: How to Stay Compliant
Affiliate marketing is one of the most effective ways to share your brand and grow your business. But when it comes to affiliate marketing, you need to make sure your brand stays compliant with legal rules. There are a number of different steps you can take and approaches you can...
Retention Policies: How Long Can You Keep Customer Data?
"How long can you legally store your customers' data?" It's a question that's gained due attention in our increasingly privacy-conscious environment. The short answer is that it depends on the type of data you collect and which laws apply to your business. Different data categories require different retention periods. Financial records,...
Is Google Analytics Illegal? Understanding the EU Rulings
Whether you use Google Analytics to track website traffic, interpret user's online behavior, or in conjunction with Google Ads, it's important to comply with privacy regulations that protect your users' data. Website owners who use Google Analytics should understand how European Union (EU) rulings impact the platform. This article explains what...