Blog - Page 4
Legal articles in easy to understand language.
How to Get Legal Consent for SMS Marketing (TCPA Express Written Consent Guide)
To send marketing (advertising/telemarketing) SMS in the U.S., you generally need "prior express written consent" when the texts are sent using automated technology covered by the TCPA and FCC rules. For purely informational/transactional texts (e.g., appointment reminders), the consent standard is typically "prior express consent" (not written), as long as the...
Vendor Management for GDPR: How to Audit Your Third-Party Tools
Organizations that rely on third-party tools to handle personal data should audit vendors to meet the European Union's (EU) General Data Protection Regulation (GDPR) requirements. This article explains what the GDPR is, why organizations are liable for vendor noncompliance, and how to conduct a GDPR vendor audit to reduce compliance risk. What...
The Hidden Contract Risk of Privacy Policies: When Disclosures Become Enforceable Promises
Courts are increasingly treating Privacy Policies as enforceable promises, not just regulatory notices. If your policy says you will not share data, will delete it after one year, or will encrypt it at rest, a judge may treat those statements like contract terms or warranties and hold you liable if...
How to Create a Data Breach Response Plan (Before You Need It)
A data breach response plan is a written, step-by-step playbook that tells your business who does what, in what order, and how fast when you suspect customer, employee, or company data has been exposed. Creating a plan before an incident occurs can help you cut downtime, reduce legal risk, and...
Consent or Pay
Consent or pay is a business model where websites give users a choice between paying for a service, consenting to share personal data, or not using the service at all. The legality of this is in question, as most privacy laws require users to provide freely-given consent to sharing their...
AI Transparency and Privacy Notices: Preparing for the EU AI Act and Beyond
If your business uses AI to make decisions about people, like screening job applicants or approving loans, you must disclose this in your Privacy Policy or Privacy Notice. The EU AI Act, GDPR, and CCPA all require transparency about automated decision-making, with penalties up to €35 million for non-compliance under...