Blog: Consent
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Withdrawal of Consent: A Tactical Guide to Implementing Consent Withdrawal
Implementing effective consent withdrawal mechanisms is critical for legal compliance. Consent withdrawal allows users to revoke previously granted permissions for data processing, including cookie tracking, CRM data usage and marketing communications/emails. This guide covers three critical areas when it comes to consent withdrawal: cookie consent banners, CRM systems, and email marketing...
Consent Lifecycle Management: How to Collect, Store, and Respect User Consent
Consent lifecycle management is an increasingly important aspect of doing business online. As data protection and privacy laws continue to expand across the globe and get more strict, businesses must be mindful of every step of the consent lifecycle management process, from how consent is collected, to when collected personal...
Is Google Analytics Illegal? Understanding the EU Rulings
Whether you use Google Analytics to track website traffic, interpret user's online behavior, or in conjunction with Google Ads, it's important to comply with privacy regulations that protect your users' data. Website owners who use Google Analytics should understand how European Union (EU) rulings impact the platform. This article explains what...
Zero-party, First-party, Second-party, and Third-party Data
Your website or business likely regularly collects data from users, at many different levels of specificity and quality. Different types of data that you collect can be used for a variety of purposes, and may be subject to different rules for user consent. These data types are often described as zero-,...
Geo-Targeted Compliance: Serving Legal Policies Based on User Location
If you're a business owner with an online presence, you now have boundless opportunities to generate custom from every part of the globe. The snag is that while the Internet may not seem to have borders, the law is a different matter. Different countries, sometimes even individual states or provinces,...
Clickwrap, Browsewrap, and Scrollwrap: Which Consent Method is Legally Sound?
If you provide software, services, or products online, you'll likely need to use an electronic consent method to get users to agree to your terms. If your website collects user data or requires agreement to terms, the way you capture user consent could make or break your legal protection. This article...