Cookies are an important part of creating effective, personalized websites and apps. However, not all users want certain kinds of activity and information tracked by your website.
In this article we'll show you how to create this clause and successfully present it to your user base in an effective and legally compliant way.
Use our Cookie Consent all-in-one solution (Privacy Consent) for cookies management to comply with GDPR & CCPA/CPRA and other privacy laws:
- For GDPR, CCPA/CPRA and other privacy laws
- Apply privacy requirements based on user location
- Get consent prior to third-party scripts loading
- Works for desktop, tables and mobile devices
- Customize the appearance to match your brand style
Create your Cookie Consent banner today to comply with GDPR, CCPA/CPRA and other privacy laws:
Start the Privacy Consent wizard to create the Cookie Consent code by adding your website information.
At Step 2, add in information about your business.
At Step 3, select a plan for the Cookie Consent.
You're done! Your Cookie Consent Banner is ready. Install the Cookie Consent banner on your website:
Display the Cookie Consent banner on your website by copy-paste the installation code in the
</head>section of your website. Instructions how to add in the code for specific platforms (WordPress, Shopify, Wix and more) are available on the Install page.
- 1. What is a Cookies Opt-Out and Management Clause?
- 2. Why Include a Cookies Opt-Out and Management Clause?
- 3. What are the Components of a Cookies Opt-Out and Management Clause?
- 3.1. Opting Out of Nonessential Cookies Within the Site
- 3.2. Opting Out of Cookies Via the Browser
- 3.3. Opting Out of Cookies on a Smartphone
- 4. How to Format Your Cookies Opt-Out and Management Clause
- 4.1. Linking to Other Pages
- 4.2. Changing Settings Within the Cookies Policy
- 4.3. Listing Instructions for All Data Tracking Technologies
- 4.4. Paragraph Format
- 5. Summary
What is a Cookies Opt-Out and Management Clause?
You might be using cookies to track your users' activities, as many sites and apps do. They're useful for telling users apart and following their use of your site so you can customize what you promote to them according to their interests.
Of course, you have to provide a way for your users to opt out of nonessential cookies and limit the kinds of activities your cookies can track. While they could do this to some extent in their browser settings, they should also be able to change that through the settings on your website.
Why Include a Cookies Opt-Out and Management Clause?
Cookies are valuable tools that websites use to gather important information about their visitors. So why would you give those same visitors instructions on how to opt out from cookies?
First, building trust is a key and often overlooked purpose of these kinds of clauses. Trust makes users who are generally wary of cookies and activity tracking more likely to allow that tracking. With regulations like Europe's GDPR putting more power in the hands of users to determine whether cookies can track them, this is only getting more important.
The GDPR also created regulations around the information you need to provide about your cookies. Importantly, it requires you to tell your European users how to manage and opt out of cookies if they want to.
Although EU residents may not be your target audience, you should still carefully consider how you can make your website compliant with the GDPR. A Cookies Opt-Out and Management Clause is an essential step in achieving that compliance.
What are the Components of a Cookies Opt-Out and Management Clause?
Once you know the basics of what a Cookies Opt-Out and Management Clause is and why you should have one, you need to know the essential components of a clause like this.
In addition to other information about cookies, you should make sure your clause has the following parts:
- How to completely opt out of nonessential data collection from cookies on your website
- How to block cookies in browser settings
- How to block cookies with mobile settings
Opting Out of Nonessential Cookies Within the Site
Many people will want to know the fastest way to totally opt out of cookies on your website. If they think you're making it intentionally difficult or attempting to hide how to do that, it could make them unwilling to use your site altogether.
Of course, making it easy to opt out of cookies is also a requirement for compliance with the GDPR, so providing these instructions is clearly in your interest.
While you don't have to provide a step-by-step guide, you should at least direct users to the place on your site where they can opt out of cookies.
For example, Etsy gives clear if not lengthy instructions on how to opt out of cookie tracking:
These instructions make it clear that the link to opt out of cookies is readily available on most of the website's pages. It also include special instructions for users affected by the GDPR.
Opting Out of Cookies Via the Browser
An even more powerful option than blocking cookies from an individual website is blocking them from the browser settings. This is fairly simple to tell users about because the browsers have their own sets of instructions on how to do it. However, it might not be preferable for you because it could interfere with important aspects of your website.
Although there are quite a few browsers your users could be using, you don't need to give custom instructions on how to block cookies from every single one. Instead, you can simply provide links to each browser's instructions on how to block cookies.
Caterpillar does exactly that in its Cookie Notice. It gives a list of the most popular browsers for its users and links to the appropriate instructions in a simple list. While the most thorough instructions aren't provided, they're certainly sufficient:
It's important to note that blocking cookies with browser settings can seriously affect your website's functionality. Many users rely on cookies to remember login information like user names and could be surprised to find that they can't log in the way they are used to. Because browsers can block important cookies without informing the user of what they're blocking, this option can have serious impacts.
You should make sure that users are aware of the impacts of rejecting and blocking cookies with their browser settings. A sentence or two explaining how blocking them in the browser can affect the website is an important part of instructions on how to opt out of cookies.
It can be useful to note here whether other methods of blocking cookies work as well. For example, Do Not Track (DNT) signals may not work on every website. A user may be surprised to find out that the technology they had been using to block cookies doesn't work, so you should make sure they're aware of what methods aren't compatible with your website.
Columbia Sportswear's Cookies Policy lets users know that deleting or rejecting cookies via the browser could seriously affect how the website functions for them. It also includes information about how DNT features don't work with the website, and users should use other methods to make sure they can manage data collection:
Opting Out of Cookies on a Smartphone
While you can't account for every single smartphone operating system, covering Android and iOS users should provide the vast majority of your mobile users with the information they need.
How to Format Your Cookies Opt-Out and Management Clause
There are a few different ways to format your Cookies Opt-Out clause.
Some choose to keep the clause itself very limited, just leaving a link to another page where users can read more and adjust their settings. Others actually allow users to change their cookie settings within the Cookies Policy.
Check out these formats for some ideas on how you could format your own clause.
Linking to Other Pages
Some websites keep their Cookies Opt-Out clause simple. They simply provide a link to another page where users can learn more about their cookies and adjust settings accordingly. While this isn't the most thorough method, it certainly seems to work for some sites.
Columbia Sportswear follows this model by immediately linking to its Cookies Settings within its Cookies Policy. This allows users both information about and control over their cookies:
Changing Settings Within the Cookies Policy
While some websites direct users to a different page for adjusting their cookies settings, others allow them to adjust cookie settings within the Cookies Policy itself. This is a convenient feature that, while not essential, lets the user make more informed choices.
You can pair the ability to opt in or out of a cookie with information about what that type of cookie does.
You can also take this opportunity to include additional information, such as whether the cookie is from your site or a third party and how long the cookie will last if the user does allow it.
Listing Instructions for All Data Tracking Technologies
Instead of leaving cookie-specific instructions, you can roll your information on cookie tracking into information on data collection technology in general. Because websites use a few different data collection methods, this may be the most comprehensive for you.
It also lets users focus on what matters most to them - what data is being tracked and what it's being used for - rather than technical differences that might not make a perceived difference for the user.
For example, if a user doesn't want their location tracked, they can affect that in their own device's location tracking settings. These clear instructions emphasize what the user finds important about privacy settings:
However, it can be more difficult for users to make use of. The paragraphs can be so long that they're hard to skim for the information your user is looking for. On the other hand, if you keep the paragraphs short they may not include everything they need to.
While there are many ways of formatting the clause, there are some key pieces of information you must include:
- How to opt out of cookies on your website or app
- How to opt out of cookies using browser settings
- How to opt out of cookies on a mobile platform, if applicable
Make sure to present this information to your users in the most clear way possible, and in a way that's easy to find.