Blog: Consumer Privacy
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Zero-party, First-party, Second-party, and Third-party Data
Your website or business likely regularly collects data from users, at many different levels of specificity and quality. Different types of data that you collect can be used for a variety of purposes, and may be subject to different rules for user consent. These data types are often described as zero-,...
Geo-Targeted Compliance: Serving Legal Policies Based on User Location
If you're a business owner with an online presence, you now have boundless opportunities to generate custom from every part of the globe. The snag is that while the Internet may not seem to have borders, the law is a different matter. Different countries, sometimes even individual states or provinces,...
Zero-Party Data Explained: How to Collect and Use It in 2025
As third-party cookies become a thing of the past, and as privacy laws increase in number and strictness, businesses will need to find new ways to compliantly collect useful data from consumers. Here's where zero-party data comes in as the ultimate way to collect extremely helpful information directly from consumers. This article...
Do Affiliate Cookies Require Consent? Or Are Affiliate Cookies Strictly Necessary?
Affiliate cookies live in a curious gray area of privacy law. Under the GDPR and ePrivacy Directive, all cookies need user consent unless they're deemed "strictly necessary," which begs the question: where do affiliate cookies fall? The short answer is that most affiliate cookies do require consent. That said, if an...
CCPA Opt-Out Tool - DAA
Businesses subject to the California Consumer Privacy Act (CCPA) must honor California residents' privacy rights, including informing consumers about the types of personal information they intend to collect and providing a way for consumers to opt out of the sale or sharing of their personal data. The Digital Advertising Alliance's (DAA)...
Data Hashing and Privacy Laws: Understanding the Limits of Protection
Businesses understand that they must embed data protection at every stage of the data processing journey to comply with data protection laws. As you have explored how to implement this in your business, you may have encountered data hashing and wondered whether it could deliver the holy grail— anonymized data. Privacy...