Blog: Consumer Privacy
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How to Legally Collect Zero-Party Data Across Different Jurisdictions
Zero-party data is a marketer's dream. Forget inferences and assumptions, zero-party data is personal information customers voluntarily share with your business. It can provide incredible insights into an individual's tastes, product preferences, and personal style, allowing you to enhance and personalize the customer experience. However, just because a user voluntarily gives...
How Web Agencies and Designers Can Sell GDPR Compliance to Clients
For web designers and digital agencies, the General Data Protection Regulation (GDPR) creates both a legal obligation and an amazing business opportunity. While many web design agencies mainly focus on aesthetics and functionality of a site, offering and selling GDPR compliance as part of your sales package can be a great...
The Legal Anatomy of a Contact Form: Fields, Storage, and Consent
Your website's contact form might seem like a minor submission box, but in many cases, it's the point where personal information first enters your system, which makes it the starting line for privacy obligations. More specifically, collecting names, email addresses, and other identifiable information can bring your business under the scope...
Serving U.S. Customers from the EU? Key GDPR Considerations Explained
The General Data Protection Regulation (GDPR) is an EU law that works to protect the privacy rights of EU residents. Businesses that collect or process personal data from people within the EU must comply with the GDPR. But what about if your company is located in the EU and your customers...
Are Privacy Practices an Investment Risk? Due Diligence Checklist for VCs
If you're a private equity investor, a venture capitalist, part of a mergers and acquisitions team, or simply looking to invest some of your savings into another company, privacy-related due diligence is something you cannot overlook. This article will explain why you, as an investor, must have due diligence around privacy...
How U.S. Companies Can Inadvertently Trigger LGPD Enforcement in Brazil
Brazil's Lei Geral de Proteção de Dados (LGPD) has strict compliance requirements for companies that handle the personal data of Brazilian residents. U.S.-based companies - namely eCommerce and SaaS companies - may be required to comply with the LGPD if they have customers or users located in Brazil. This article will...