Blog: Consumer Privacy
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GDPR Double Opt in for Email Marketing
If you engage in email marketing targeting clients in Europe, you must ensure you comply with the GDPR. After all, email addresses qualify as personal data. But do you need to implement double opt-in to target people affected by the GDPR? The short answer is no. But the longer answer is...
Microsoft UET Consent Mode
Microsoft is making updates to the Microsoft Advertising Platform (MAP), to bring it into line with data protection laws. In particular, websites using MAP will need to obtain consent from their users about using both first and third-party cookies. This means that personal data will only be collected for advertising...
Zoom 10-Digit Long Code Compliance
Business owners who use Zoom to send text messages to consumers in the United States and Canada need to comply with Zoom's 10-Digit Long Code rules. This article explains what a 10-Digit Long Code is, who needs to follow Zoom's requirements, and the steps you can take to comply with its...
IAB Global Privacy Platform
The Interactive Advertising Bureau (IAB) is a trade group that focuses on research and education about the importance of digital marketing. The IAB Technical Laboratory (IAB Tech Lab) is an arm of the IAB that develops technical solutions such as the IAB's Global Privacy Platform (GPP) to help businesses comply...
Website Tracking Legal Guide: How to Legally Track User Data
Online businesses use website tracking to personalize their content and services for clients who might be interested in them. However, this isn't always favored by the people being tracked. Some online users take issue with people/companies collecting their data to use without their consent. Online businesses that collect this data to...
Compliant Behavioral Advertising
Behavioral advertising is the practice of tracking users across the web and noting their interests to deliver ads that would be most relevant to them. Given its sensitive nature, behavioral advertising sparks controversy between marketers, lawmakers, and customers alike. Still, it remains an effective technique to improve user experience and drive...