Blog: Consumer Privacy
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Data Hashing and Privacy Laws: Understanding the Limits of Protection
Businesses understand that they must embed data protection at every stage of the data processing journey to comply with data protection laws. As you have explored how to implement this in your business, you may have encountered data hashing and wondered whether it could deliver the holy grail— anonymized data. Privacy...
GDPR Double Opt in for Email Marketing
If you engage in email marketing targeting clients in Europe, you must ensure you comply with the GDPR. After all, email addresses qualify as personal data. But do you need to implement double opt-in to target people affected by the GDPR? The short answer is no. But the longer answer is...
Microsoft UET Consent Mode
Microsoft is making updates to the Microsoft Advertising Platform (MAP), to bring it into line with data protection laws. In particular, websites using MAP will need to obtain consent from their users about using both first and third-party cookies. This means that personal data will only be collected for advertising...
Zoom 10-Digit Long Code Compliance
Business owners who use Zoom to send text messages to consumers in the United States and Canada need to comply with Zoom's 10-Digit Long Code rules. This article explains what a 10-Digit Long Code is, who needs to follow Zoom's requirements, and the steps you can take to comply with its...
IAB Global Privacy Protocol
The Global Privacy Protocol (GPP) is a technical protocol from the IAB Tech Lab, the standards arm of the Interactive Advertising Bureau (IAB), a global advertising trade association. The GPP lets websites and apps capture the privacy and consent choices of a user and transmit them across the digital advertising...
Website Tracking Legal Guide: How to Legally Track User Data
Online businesses use website tracking to personalize their content and services for clients who might be interested in them. However, this isn't always favored by the people being tracked. Some online users take issue with people/companies collecting their data to use without their consent. Online businesses that collect this data to...