Blog: Disclaimer Agreements
Page 10
8 Ways You Can Disclose Endorsements
Earlier this year, the Federal Trade Commission (FTC) updated some of its recommendations set forth in its "Guides Concerning the Use of Endorsements and Testimonials" guide. This was the first update to the Guide since 2009, and many modern additions that focus on appropriate methods of disclosures for endorsements and compensation...
When in doubt, disclose it in your agreement
While an activity or action may not be illegal on its own when it comes to your website or mobile app, sometimes not disclosing that activity or action to your users can make the Federal Trade Commission ("FTC") step in. Consider the case of AmeriFreight. The FTC found that AmeriFreight, a company...