Blog: EU Privacy Laws
Page 7
EU Omnibus Directive
The EU Omnibus Directive is a key piece of European legislation created to update EU consumer protection laws for new market developments. Introduced under the EU New Deal for Consumers, the Omnibus Directive represents a significant step forward to promote ethical business practices and reinforce consumer rights across the EU marketplace. This...
GDPR and Google Analytics 4 (GA4)
In recent years, Google has run into several issues regarding privacy of its users and has been the subject of several related lawsuits. The most recent of these has been regarding the unlawful transfer of personal data across EU-U.S. borders through the use of Google Analytics. In light of this legal...
The EDPB's Guidelines for Handling Data Breaches
The European Data Protection Board (EDPB) issues guidance on data protection for companies operating in Europe. Because Europe has especially protective data security laws like the General Data Protection Regulation (GDPR), it can be intimidating for smaller businesses or businesses expanding into Europe to begin European operations. That's why the EDPB...
Google Analytics and Privacy Data - Violations
(Editor's Note: In January of 2023, the EU-U.S. Data Privacy Framework was approved and replaces the old Privacy Shield framework mentioned in this article.) On January 13, 2022, the Austrian data protection authority (DSB) ruled that the continuous use of the world-famous web analytics program, Google Analytics, violates the EU's General...
GDPR for Beginners
The General Data Protection Regulation (GDPR) is the primary data protection law in the EU. It sets out rules for how organizations collect, use, store, and share the personal data of people in the EU. You're in the right place, if you're looking for information about how to understand and comply...
GDPR Overview
The General Data Protection Regulation (GDPR) is a regulation set forth by the EU that governs the protection and dissemination of personal data and enhances digital privacy for people located in the EU. The GDPR's primarily goal is to serve as a unifying, comprehensive, data and privacy framework for any organization...