Blog: EU Privacy Laws
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GDPR Territorial Applicability
The General Data Protection Regulation (GDPR) applies to companies all over the world, not just in the EU. In fact, the law might apply to you even if you don't intend to reach European customers. The GDPR covers organizations in the EU and some other European countries, like the UK. The...
Czech Republic and the GDPR
On January 1, 2022, the Czech Republic aligned its cookie consent practices with the General Data Protection Regulation (GDPR) and the EU Cookies Directive by amending its Electronic Communications Act (ECA). This development effectively changed the status quo for cookie processing in the Czech Republic. More specifically, it prompted a shift...
EU Omnibus Directive
The EU Omnibus Directive is a key piece of European legislation created to update EU consumer protection laws for new market developments. Introduced under the EU New Deal for Consumers, the Omnibus Directive represents a significant step forward to promote ethical business practices and reinforce consumer rights across the EU marketplace. This...
GDPR and Google Analytics 4 (GA4)
In recent years, Google has run into several issues regarding privacy of its users and has been the subject of several related lawsuits. The most recent of these has been regarding the unlawful transfer of personal data across EU-U.S. borders through the use of Google Analytics. In light of this legal...
The EDPB's Guidelines for Handling Data Breaches
The European Data Protection Board (EDPB) issues guidance on data protection for companies operating in Europe. Because Europe has especially protective data security laws like the General Data Protection Regulation (GDPR), it can be intimidating for smaller businesses or businesses expanding into Europe to begin European operations. That's why the EDPB...
Google Analytics and Privacy Data - Violations
(Editor's Note: In January of 2023, the EU-U.S. Data Privacy Framework was approved and replaces the old Privacy Shield framework mentioned in this article.) On January 13, 2022, the Austrian data protection authority (DSB) ruled that the continuous use of the world-famous web analytics program, Google Analytics, violates the EU's General...