Blog: US Privacy Laws

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CCPA (CPRA): How to Legally Sell Personal Information

The headline provision of the California Consumer Privacy Act (CCPA/CPRA) is the "right to opt out:" the right of consumers to object to the sale of their personal information. Since the CCPA came into force, its broad scope has become increasingly clear. And then the CPRA amended the CCPA by expanding...

Biometrics and the CCPA (CPRA)

The California Consumer Privacy Act (CCPA) as amended by the CPRA is changing how businesses collect and use consumers' personal information. If your business processes biometric information, it's essential that you're aware of your obligations under this law. The CCPA (CPRA) follows privacy laws such as the EU General Data Protection...

How EU and U.S. Privacy Laws Apply to Foreign Businesses

Privacy law evolved to protect citizens against state surveillance. But it increasingly focuses on protecting citizens from online surveillance by international businesses. The internet's porous borders have forced lawmakers to extend the jurisdiction of national privacy laws. Increasingly, such laws now apply both to domestic and foreign businesses. We're going to look...

Facebook Retargeting Under the CCPA (CPRA): What's LDU?

Facebook has a mechanism called "Limited Data Use" (LDU). LDU affects Facebook's "Business Tools," including the Facebook Pixel, which businesses use for "retargeting" ads at Facebook users (and others) across the web. LDU is an attempt to help businesses comply with the California Consumer Privacy Act (CCPA) and its CPRA amendments. You...

CCPA (CPRA) Penalties: What We Know So Far

Attorney-Generals can pursue a civil penalty from anyone that fails to comply with the California Consumer Privacy Act (CCPA) as amended by the CPRA. And consumers now have a private right of action when a data breach compromises certain types of personal data. Businesses showing a proactive and reasonable approach to...

Are You a Business or a Service Provider Under the CCPA (CPRA)?

Two of the main players in the California Consumer Privacy Act (CCPA (CPRA)) are the business and the service provider. The CCPA (CPRA) has very different definitions for these two types of companies, and they each have very different roles and responsibilities. Want to understand if your company is a business or...