Blog: US Privacy Laws

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Email Unsubscribe Best Practices: The Legal and Smart Way

If you send commercial emails, following email unsubscribe best practices can help you comply with legal requirements and protect your reputation. This article explains what email unsubscribe best practices are, the laws and email providers that require easy email unsubscribe options, and includes a practical implementation guide. What Are Email Unsubscribe Best...

Opt-Out Policies Explained: Why They Matter and How They Work

An opt-out policy is a set of guidelines or procedures that specify how a business handles a request to stop something. Put differently, it's the system(s) you put in place to honor people's requests to be removed from certain activities. In data privacy, opt-out policies are vital for two key reasons: They...

The "Your California Privacy Rights" clause

You have probably noticed how many websites include a "California Privacy Rights" clause somewhere within their Privacy Policy agreements, and oftentimes link separately to this clause from their website's footer section. This kind of clause is required for certain businesses by the "California Civil Code Section 1798.83" also known as California's...

SaaS Privacy Policy Differences: U.S. vs. UK

SaaS providers are legally required to maintain a Privacy Policy. But what you may not realize is that your location and that of your users significantly impacts the content of your Privacy Policy. This is because different regional privacy laws have different standards for the Privacy Policy of businesses under...