Blog: Legal Requirements
Page 10
Can You Use Consent as a Catch-All Legal Basis? Pros, Cons, and Risks
Consent is the most visible legal basis under GDPR, but it's also one of the most misused. Many companies rely on consent for all types of data processing, only to discover they've made their compliance harder, or illegal. You need to have a lawful basis for collecting or using personal data...
How to Handle User Requests for Data Access, Deletion, and Portability
You've got your Privacy Policy, and you're fully compliant with data protection legislation. But part of your duties involve being ready to handle the following requests: Access to data Requests for deletion (sometimes known as the "right to be forgotten" Portability requests (receive a copy of their personal data to transfer to another...
Affiliate Marketing Compliance Guide for Brands: How to Stay Compliant
Affiliate marketing is one of the most effective ways to share your brand and grow your business. But when it comes to affiliate marketing, you need to make sure your brand stays compliant with legal rules. There are a number of different steps you can take and approaches you can...
Retention Policies: How Long Can You Keep Customer Data?
"How long can you legally store your customers' data?" It's a question that's gained due attention in our increasingly privacy-conscious environment. The short answer is that it depends on the type of data you collect and which laws apply to your business. Different data categories require different retention periods. Financial records,...
Is Google Analytics Illegal? Understanding the EU Rulings
Whether you use Google Analytics to track website traffic, interpret user's online behavior, or in conjunction with Google Ads, it's important to comply with privacy regulations that protect your users' data. Website owners who use Google Analytics should understand how European Union (EU) rulings impact the platform. This article explains what...
Zero-party, First-party, Second-party, and Third-party Data
Your website or business likely regularly collects data from users, at many different levels of specificity and quality. Different types of data that you collect can be used for a variety of purposes, and may be subject to different rules for user consent. These data types are often described as zero-,...