Seers Review: Price, Features, Pros, Cons

Seers is a UK-based consent management platform (CMP) that bundles cookie consent with a Privacy Policy generator, General Data Protection Regulation (GDPR) staff training, and compliance audits. Seers Group Ltd operates the business from London, and it positions itself as a complete privacy suite rather than a pure cookie banner tool. Its target customers are small and medium-sized businesses that need to cover several regulations without retaining a data protection consultant.

Seers is a Google-certified CMP with Interactive Advertising Bureau Transparency and Consent Framework (IAB TCF) v2.3 and Google Consent Mode v2 support, and advertises coverage of the GDPR, the Privacy and Electronic Communications Regulations (PECR), the California Consumer Privacy Act (CCPA), the Brazilian Lei Geral de Proteção de Dados (LGPD), and the ePrivacy Directive from a single dashboard. The company claims more than 50,000 business users and states it has managed over 1.2 billion consents.

The Seers pricing is competitive within its section of the market. Cookie consent runs from a free plan to $39 per month plus Value Added Tax (VAT), and Seers prices other product lines separately. The clear strength is its all-in-one range at small-to-medium business (SMB) prices. Few competitors package consent, documentation, training, and auditing this cheaply.

However, its key limitation is breadth over depth, with a fragmented product estate and public pricing that is not always consistent across its sites. Buyers evaluating Seers against TermsFeed face 2 different propositions. TermsFeed is document-first, generating policies and agreements with consent as a supporting product, whereas Seers leads with the CMP and treats documentation as one feature among many.

What is Seers?

Seers is a consent management platform and wider privacy compliance suite operated by Seers Group Ltd. It performs the 3 functions that define any CMP:

• Firstly, scanning client websites to detect the cookies and trackers running on them
• Secondly, serving a consent banner that lets visitors accept or reject each category
• Thirdly, writing those decisions to a consent log the business produces if a regulator asks

As seen below, other features include auto-blocking that holds non-essential scripts until the user gives permission.

As a Google-certified CMP supporting IAB TCF v2.3 and Google Consent Mode v2, Seers passes those signals downstream to Google advertising and analytics products and to registered IAB vendor partners. It supports Microsoft Consent Mode and Global Privacy Control (GPC) on the paid tiers, as seen below.

Like many CMPs, Seers offers a Cookie Policy generator that generates policies automatically from website scan results. The broader product range includes Privacy Policy and template packs. However, what sets Seers apart from other cookie banner tools is its training and auditing services.

Businesses use Seers to undertake GDPR gap audits that return recommendations and a certification. One of its more unusual offerings is an online GDPR staff training course that certifies an employee in roughly 45 minutes. Most consent management vendors stop at the technical layer and leave the organizational side of the GDPR to consultants. Seers sells both, under one brand and one login, as shown below.

Seers has received several awards, including the Leading Privacy and Consent Management Platform (UK) in 2020 from SME News and recognition from Chambers & Partners in 2021. It took Best Privacy Program at the PICCASO Privacy Awards in 2022.

Seers targets the segment that enterprise privacy platforms price out. Its natural buyer is a small or mid-market website owner, a marketing or web agency managing compliance across a portfolio of client sites, or an ecommerce operator on Shopify, WordPress, Magento, or Drupal who needs demonstrable GDPR and CCPA compliance and lacks an in-house data privacy team. Seers positions itself directly against that tier, maintaining comparison pages aimed at buyers considering OneTrust, Usercentrics, CookieYes, and Quantcast.

What is the Seers Price?

The Seers price is free at entry, with paid cookie consent plans running from $10.40 to $39.00 per month when paid monthly. The price lowers when users pay annually. The free tier is permanent rather than a trial, but at 100 monthly visitors, it suits a test site rather than a working one.

The screenshot below shows the 4 pricing tiers:

The following table shows the relative cost and features of each of the 4 Seers cookie consent tiers:

There are 3 factors that scale the Seers pricing:

• Traffic: Seers measures traffic in unique monthly visitors rather than pageviews, which benefits the user, as 1 visitor browsing 10 pages counts once.
• Domains: Each plan covers a single domain, but Seers discounts extra domains by 15% for up to 5 and 20% above 6.
• Features: Automatic geo-location, GPC, and IAB TCF v2.3 all sit exclusively on the Ultimate plan. A business that needs to serve different banners to European Union (EU) and United States (US) visitors cannot do so below the top tier.

The screenshot below shows the additional discounts Seers applies for purchasing coverage for more domains.

All paid plans carry a 14-day free trial with no setup fee, and annual billing saves roughly 17%, equivalent to 2 months.

Seers prices other product lines separately, so be aware that these are distinct purchases rather than tiers of one product.

The Seers App CMP (native iOS and Android apps) pricing, shown below, starts from $58.50 per month billed monthly ($48.75 billed annually) for 50,000 monthly active users and 1 app. This rises to $1,298.70 per month billed monthly ($1,081.82 billed annually) at the Scale tier for 3 million monthly active users and up to 25 apps. Customers request enterprise pricing.

Server-side tagging is free for up to 10,000 requests; then the Core tier starts at $16.90 per month, billed monthly ($14.08 billed annually) and allows for up to 600,000 requests. The Growth tier costs $53.30 per month, billed monthly ($44.42 billed annually), and accommodates up to 3,000,000 requests. As shown in the screenshot below, users request Enterprise pricing.

GDPR staff e-training from Seers costs $32.50 per user for groups of 1 to 10, falling to $19.50 for 101 to 250 users. This is a one-off charge, as shown below.

The AI Governance audit add-on from Seers costs $128.70 per year. This tool assesses your AI systems for bias, algorithm transparency, and security, returning a compliance report, as shown in the screenshot below.

Seers holds its own in terms of price at the entry level. CookieYes Basic is $10 per domain for 100,000 pageviews, and charges $0.30 per 1,000 excess pageviews. Termly Starter costs $8.50 per site when billed annually for 50,000 banner views. By contrast, Seers Basic buys 100,000 visitors with no traffic overages. TermsFeed sits apart from the field at $10 per month for Privacy Consent with monthly billing ($100 per year when billed annually). Clients buy legal agreements as one-time purchases they own outright rather than rent.

Higher up the tiers, though, Seers no longer looks like the value option it once did. Seers Ultimate at $39 beats CookieYes Ultimate at $55. Termly Pro+ delivers consent logs, multi-language support, Google Consent Mode v2, IAB TCF v2.3, and regional consent rules for about $15 per month billed annually. A buyer whose requirement is specifically TCF and geo-targeted consent gets those features for roughly a third of what Seers charges.

What are the Best Seers Features?

The best Seers features span both sides of compliance: the technical layer that handles consent on your site, and the organizational layer most CMP vendors leave to consultants.

Each of these Seers features supports specific compliance obligations:

1. Cookie consent management
2. Google-certified CMP with IAB TCF v2.3
3. Google Consent Mode v2 support
4. Automated cookie scanning
5. Proof of consent (consent logging)
6. Privacy and Cookie Policy generator
7. Multi-language consent
8. GDPR staff training and certification
9. GDPR and data protection audit
10. Content management system (CMS) and platform integrations

We will now take a detailed look at how users benefit from each feature.

1. Cookie Consent Management (CMP)

Cookie Consent Management is a platform that launches a cookie banner and collects, stores, and manages visitor consent before non-essential cookies fire. This helps businesses comply with the GDPR, PECR, CCPA, LGPD, and ePrivacy Directive, which each define valid consent differently, and all require you to prove you obtained it. Seers lets you deliver a banner that satisfies 5 regimes at once. Hand-coding such a banner is beyond most small teams.

Seers highlights 9 key features of its AI-powered CMP:

1. Automated cookie banners
2. AI region detection
3. Smart consent control with auto-scanning
4. Built-in consent frameworks
5. Global compliance automation using user location and browser language to serve the correct Cookie Banner
6. Multi-language support
7. Flexible integration with tech including Shopify, WordPress, and Magento
8. Consent tracking log
9. Dedicated support team available 24/7

As seen in the screenshot below, a key feature of the Seers CMP is consent tracking logs, which are critical for evidencing compliance with the GDPR, the CCPA, and any other regime that requires a business to demonstrate consent rather than simply assert it.

Seers handles collection and storage centrally, with auto-blocking that holds third-party scripts until a visitor agrees. This is the part businesses most often get wrong, as a banner that displays while trackers have already run provides no legal protection. Seers positions itself as a leading CMP based on the number of businesses it covers, citing 50,000+ business users across 100+ countries.

2. Google-Certified CMP with IAB TCF v2.3

The Google-certified CMP with IAB TCF v2.3 is what allows Seers to pass structured consent signals to advertising vendors. This is important for businesses running programmatic ads. Google requires a certified CMP integrated with the IAB Transparency and Consent Framework for ads served to European Economic Area (EEA), UK, and Swiss users. Non-compliant setups default to limited ads, which cuts demand and revenue.

TCF v2.3 became mandatory on March 1, 2026, and requires the consent string to record which advertising vendors the banner actually disclosed to the visitor. Seers lists v2.3 support, though only on the Ultimate plan, as the screenshot below shows, meaning publishers on lower tiers get no TCF integration at all.

3. Google Consent Mode v2 Support

Google Consent Mode v2 support is the bridge between the Seers banner and your Google tags. Rather than blocking Google scripts outright, Consent Mode adjusts their behavior according to what each visitor allowed. Google has required v2 signals for EEA and UK traffic since March 2024. Without them, remarketing audiences and conversion data degrade sharply.

The practical benefit for businesses is preserved measurement, as Google models conversions from consented traffic. Users retain useful analytics rather than losing visibility over every visitor who declines. Seers builds this in across paid tiers and extends the same approach to Microsoft Consent Mode, Microsoft Clarity consent Application Programming Interface (API), and Amazon consent signal.

4. Automated Cookie Scanning

Automated cookie scanning is how Seers builds and maintains your cookie inventory. It crawls your site, detects cookies and trackers, and classifies them against a cookie database to produce the declaration shown in your banner and Cookie Policy.

As the screenshot below highlights, this is a safe way of fulfilling GDPR monitoring requirements and ensures non-compliant cookies don't slip through the cracks. A marketing tag added in month 3, or an embedded video on a new landing page, silently introduces trackers your declaration does not mention, which is precisely the inaccuracy regulators find.

Scan depth and frequency increase depending on the plan. Scans start from 100 pages quarterly on Free to unlimited monthly on Pro+ and Ultimate, shown below. Seers offers scanning behind login, to detect cookies in authenticated areas.

5. Proof of Consent (Consent Logging)

Proof of consent is the record Seers keeps of what each visitor chose and when. Under GDPR Article 7(1), the burden of proof sits with the controller, meaning each business must demonstrate the user actually gave consent rather than merely assert that they did. A consent banner without logging gives you no defense in an investigation.

Seers maintains automatic consent logs formatted for audit purposes, with a dashboard activity log recording admin actions for accountability. Seers lists audit logs with 12-month retention among the features of its mobile app CMP. There are no separate charges for consent logging.

6. Privacy and Cookie Policy Generator

The Privacy and Cookie Policy generator is the tool that produces the documents sitting behind the banner. A consent notice alone satisfies neither the GDPR nor the ePrivacy Directive. Visitors must be able to read what each cookie does, who receives the data, and how long it persists. For an SMB, drafting that from scratch means hiring a law firm, which quickly gets expensive.

Seers generates cookie policies automatically from scan results, so the policy and the declaration stay synchronized rather than drifting apart. This is the feature that overlaps most directly with TermsFeed. However, the key difference is scope. Seers offers an inflexible Policy Pack of 12 documents for a one-off payment of £35.99 (approximately $49.00), bundling internal policies such as CCTV and Work from Home along with website-facing ones that are critical for compliance. Businesses that want only the documents their site needs can generate them individually through the TermsFeed Privacy Policy Generator.

7. Multi-Language Consent

Multi-language consent is the feature that displays the banner and preference center in the language of the visitor. This is more than just a "nice to have". It's a question of serving a valid notice. Consent must be informed, and a notice a visitor cannot read cannot inform their choices.

Seers supports 28 languages, matched automatically to the visitor. The benefit for multi-region sites is that you configure once rather than maintaining separate banners per market. Multi-language consent sits on all paid tiers including Basic, but not the free plan. Coverage is narrower than several rivals, with CookieScript offering 42 languages and CookieYes auto-translating 40+. Termly is the main competitor that reserves the feature for a higher tier.

8. GDPR Staff Training and Certification

GDPR staff training is an online course offered by Seers that certifies employees in around 45 minutes, covering data identification, handling personal data, and assessment. Staff awareness is sometimes a genuine accountability requirement rather than an optional extra.

As shown below, some businesses have a legal requirement to provide training and raise GDPR awareness. Where the GDPR requires a business to appoint a Data Protection Officer (DPO), training is part of their duties. GDPR Article 39 lists "awareness-raising and training of staff involved in processing operations" among the tasks of the DPO. Regulators ask for records to prove this is happening when investigating a breach, and this training strengthens your audit.

Given that most breaches originate in human error rather than technical failure, this is a feature that offers genuine value to some businesses. It is a clear example of Seers doing something other pure CMP vendors do not. Pricing is one-off from $32.50, reducing to $19.50 for 101-250 users.

9. GDPR and Data Protection Audit

The GDPR audit is an assessment that identifies compliance gaps and returns recommendations plus certification. For an SMB with no DPO and no privacy counsel, the challenge is often identifying issues as much as knowing how to fix them. A Seers audit shows you what you need to fix and in what order, as the screenshot below shows.

Seers offers an AI Governance audit add-on at $128.70 per year. This covers bias detection, algorithm transparency, and security assessment for AI systems. As shown in the screenshot below, by assigning EU AI Act risk classifications and highlighting compliance gaps, it helps businesses to utilize AI while complying with data privacy laws.

10. CMS and Platform Integrations

CMS and platform integrations are installation options that let non-technical users deploy without editing code. Rather than editing template files, you install a plugin and authenticate.

Seers offers the following integrations:

• WordPress plugin
• Shopify app (Seers AI cookie consent plugin for Shopify)
• Magento extension
• Drupal module

The claimed benefit is speed and reliability. Seers states extensions require a 3-minute install, and platform-native integrations avoid the misconfigurations that occur when users paste banners into themes by hand. Seers documents a Joomla setup path without a dedicated extension. Plugins are free to install, and the pricing is the same as the web tiers.

How does Seers Work?

Seers works by placing a script between your visitors and every non-essential tracker on your site, then controlling what loads based on what each person allows. The process runs in 5 stages:

• Running from a snippet or platform plugin on your site
• Scanning your pages and categorizing the cookies found
• Showing visitors a consent banner and blocking scripts until they choose
• Logging consent decisions for audit purposes
• Passing those decisions to Google, Microsoft, Amazon, and IAB vendors

Seers deploys in 2 ways, depending on the site type. On a custom site, you register for a Seers account, add your domain, and paste a single JavaScript snippet into the head of your pages. On WordPress, Shopify, Magento, or Drupal, you install the plugin or app from the relevant marketplace and authenticate instead. The Shopify app hooks into the Shopify native Privacy API and the WordPress plugin into the WordPress Consent API, sharing consent state with the platform rather than sitting apart from it.

Once Seers has connected to the domain, it crawls it and builds a cookie inventory. The scanner identifies every cookie and tracker present, classifies each against a cookie database into categories such as strictly necessary, analytics, functional, and marketing. Seers then generates the declaration that populates both the preference center and the Cookie Policy of the business. Scanning recurs quarterly on lower tiers and monthly on Pro+ and Ultimate, which keeps the declaration aligned with a site that changes.

The banner then does 2 jobs at once. It presents the choice, and it enforces it. Auto-blocking holds non-essential scripts before they execute. Seers writes the outcome to a consent log when the visitor responds, along with the choices made and when they made them. Visitors reopen the preference center and change their minds, so the log is a running record rather than a single snapshot. Geo-location on the Ultimate plan adds a further layer, detecting the region of the visitor and applying the appropriate model, for example, opt-in for the EU and UK, opt-out for US states.

From this point, consent decisions propagate outward. For Google, Seers translates it into Consent Mode v2 signals, which adjust how Google tags behave rather than blocking them outright. This allows Google to model conversions from traffic that gave consent. The same decision goes to Microsoft Consent Mode, Microsoft Clarity, and Amazon consent signal. For programmatic advertising, Seers encodes the decision as an IAB TCF consent string under v2.3, which vendors on the Global Vendor List read to determine what they will process.

Around this core sit the extra modules that make Seers a suite of programs rather than just a banner. The policy generator draws on the same scan output, so documentation and technical enforcement come from 1 source instead of 2. The GDPR training and audit modules operate separately from the script entirely. Businesses buy training per user, and Seers delivers it as an online course, while the audit assesses your processes and returns a gap report. Neither service touches your website. They exist because the technical layer only covers part of the GDPR obligation. The CMP proves you asked visitors properly, while the audit and training address whether your organization handles the resulting data properly.

What are the Pros of Seers?

The pros of Seers are its unusual breadth, its certification credentials, and pricing that puts an all-in-one privacy suite within reach of businesses with a limited compliance budget.

Some notable strengths include:

• All-in-one suite under one brand: Seers packages consent management, Cookie Policy generation, GDPR staff training, and compliance auditing behind a single login. A business using CookieYes or Termly for consent typically buys documentation and training elsewhere, whereas Seers consolidates the vendor list, the billing, and the support contact into one relationship.
• Google-certified with IAB TCF v2.3 and Consent Mode v2: Publishers running programmatic ads in the EEA, UK, or Switzerland need both, and without them Google restricts what it will serve. Paid tiers include Consent Mode v2 alongside Microsoft Consent Mode, Microsoft Clarity, and Amazon consent signal, which is a wider set of ad-platform integrations than most competitors offer at this price.

• Broad regulatory coverage: One dashboard covers GDPR, PECR, CCPA, LGPD, and ePrivacy, with Seers citing 150 global privacy laws in total, as shown in the screenshot below.

  

  For a business selling into several markets, this removes the need to run different consent logic per jurisdiction.

• Permanent free tier and low SMB pricing: Seers meters traffic in unique visitors rather than pageviews, which represents a significantly larger allowance than the pageview caps CookieYes uses at comparable prices. There are no traffic overage charges, and discounts exist for additional domains, which suits agencies managing client portfolios
• Human-side compliance most CMPs do not touch: GDPR staff training with certification, and audits that return a gap report with recommendations, address the organizational half of compliance.
• Scale and third-party recognition: Seers reports more than 50,000 business users across 100+ countries, and holds awards from SME News (2020), Chambers & Partners (2021), and the PICCASO Privacy Awards (2022).

While breadth is the core of the Seers appeal, it comes at a cost in depth.

What are the Cons of Seers?

The cons of Seers are the trade-offs that come with covering a lot of ground cheaply. This means shallower tooling than enterprise platforms, a scattered product estate, and public information that does not always match what is being sold.

• Breadth over depth: Seers covers many compliance functions without going deep on any. Buyers who need continuous vendor and fourth-party risk monitoring, automated Data Subject Access Request (DSAR) workflows, or enterprise assurance mechanisms will find Seers limited. Neither DSAR handling nor Data Protection Impact Assessment (DPIA) tooling appears in the current product lineup or pricing, so buyers needing them will require separate tools.
• A fragmented product estate: Seers sells cookie consent, a mobile app CMP, AI governance, server-side tagging, and staff training as 5 separately priced lines across 2 live domains. Working out total cost means assembling it from several ladders on different metrics: visitors for web, monthly active users for mobile, requests for tagging, and per-seat for training.
• Public information that lags what is sold: The seersco.com homepage still advertises IAB TCF 2.2, more than a year after the release of v2.3 and months after it became mandatory, while the seers.ai pricing table correctly lists v2.3. For a vendor whose product is regulatory accuracy, stale detail on its own site is not a great look. Buyers should confirm plans directly with Seers before purchasing.
• Feature depth that varies sharply by tier: Automatic geo-location, GPC, and IAB TCF v2.3 are Ultimate-only, so a business needing region-specific banners cannot get them lower down.
• A smaller ecosystem than the market leaders: Seers has fewer integrations, less third-party documentation, and a thinner community than OneTrust, Usercentrics, or CookieYes. In practice, this means fewer independent tutorials when something breaks and less third-party validation of its compliance claims.

While Seers looks attractive initially, once your business starts to scale, it quickly becomes limiting.

What are the alternatives to Seers?

The alternatives to Seers are a mix of document-led compliance tools, focused CMPs, and enterprise governance platforms. The table below shows how it stacks up against the competition.

Any of these tools will handle consent basics. However, for most small businesses that want policies and consent handled together rather than juggling separate tools and separate product lines, TermsFeed is the simpler and more affordable place to start.

What is the history of Seers?

The history of Seers is closely tied to the arrival of GDPR enforcement. Incorporation of Seers Group Ltd occurred in England and Wales in March 2018, weeks before the regulation became enforceable on May 25 that year, and built its business on the compliance scramble that followed. The proposition from the start was breadth. Rather than selling a cookie banner, Seers assembled an all-in-one privacy suite aimed at businesses that suddenly faced GDPR obligations without the budget for a DPO or enterprise software. Seers states it has more than 50,000 business users across 100+ countries with over 1.2 billion consents managed.

Seers received awards from SME News in 2020, Chambers & Partners in 2021, and the PICCASO Privacy Awards in 2022. Next, it passed the IAB Europe compliance program, registered under the Transparency and Consent Framework, and became a Google-certified CMP, all necessary steps for any consent platform serving publishers who run programmatic advertising in Europe.

The company recently rebranded, positioning itself as Seers AI on a second domain, seers.ai, describing itself as an AI-powered consent platform with automated setup and AI-assisted cookie categorization. Seers offers 5 current product lines: cookie consent, a mobile app CMP, AI governance, server-side tagging, and GDPR staff training. The original seersco.com remains live, which is why buyers still encounter both brands.

Seers moved early on the GDPR and built a suite of offerings that suit businesses looking for consent management, staff training, and audits from 1 vendor. However, businesses whose first need is legal documents find TermsFeed a better fit. TermsFeed sells Privacy Policies, Terms and Conditions, and Cookies Policies as one-time purchases the business owns outright rather than renting through a subscription. It keeps documents and consent in 1 place at 1 price, avoiding the assembly work Seers requires across 5 separately priced product lines. TermsFeed puts core compliance features in the entry plan, whereas Seers reserves automatic geo-location, GPC, and IAB TCF v2.3 for the $39 Ultimate tier. List the documents your site needs and the regulations that apply to your visitors before you commit to any subscription, then check that the plan you pick actually includes them, because TermsFeed covers both the documents and the consent banner from $10 per month.