At Step 1, select the Website option or App option or both.
Answer some questions about your website or app.
Answer some questions about your business.
- 3.1. What Information Do You Collect?
- 3.2. How Do You Use the Information You Collect?
- 3.3. How Do You Store and Protect Data?
- 3.4. Do You Share Information With Third Parties?
- 3.6. Notification of Changes to Your Policy
- 3.7. Your Contact Information
- 4.1. Website Footer
- 4.2. Contact Form
- 6. Summary
It will disclose user rights relating to how their personal information is collected, used or stored, and will offer information to help users get in contact with a company if they have questions.
It's common to see Privacy Policies linked in a website's footer along with other important legal agreement links and other resources that the site wants to display front and center, as seen here:
Here are a few laws from different countries that mandate Privacy Policies:
- Australia's Privacy Act
- Canada's Personal Information Protection and Electronic Documents Act (PIPEDA)
- Europe's General Data Protection Regulation (GDPR)
- The California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA)
- The California Online Privacy Protection Act (CalOPPA)
A website or company that collects or processes user data in a particular nation or region must be completely aware of local data protection and privacy legislation.
Personal development and business coaches should have universally accepted provisions in their Privacy Policies. You should include clauses on the following, for instance:
- What kind of information you collect
- How you collect and use that information
- How you store and protect that information
- Whether you share information with third parties (and if you do share)
- Whether there are third parties with whom you share information
- Your contact information
Let's examine each of these clauses in more detail.
What Information Do You Collect?
Inform them about both the data you collect that they voluntarily give to you. Typically, this is when they sign up for services or purchase a product. Also disclose if information is collected automatically, such as through cookies.
Tony Robbins, one of the most recognizable personal development coaches and business strategists, writes his detailed clause on this subject like this:
How Do You Use the Information You Collect?
Let's consider an example. Two independent contractors might collect the same kinds of information. Both of their websites feature forms that request names and email addresses from visitors. However, while one may divulge the name and email address to third parties, the other may only use that information to provide a digital product to the potential customer.
These two independent contractors obviously don't use the data they get in the same manner. Always choose complete disclosure regardless of how you use the information you collect.
Here's how Marshall Goldsmith, recognized as one of the top ten business coaches in the world, writes this clause:
How Do You Store and Protect Data?
Recall that millions of internet users have been affected by data breaches over the past few years, and numerous businesses have faced severe financial and legal repercussions. Take, for example, the $4.95 million class action settlement, which addressed claims that a consulting firm neglected to implement reasonable data security measures when creating web-based portals for state employment agencies in Illinois, Colorado, and Ohio, and that received final approval from the U.S. District Court for the Southern District of New York on February 16, 2022.
You don't want that to be you.
Therefore, you must protect any personal data you collect from a person. And you should disclose that you safeguard it. While you don't have to be specific, it's common just to state that you do have security measures in place.
The key takeaway is that if you hold personal information, you must ensure that it is not lost, stolen, or misused. Remember that your ability to attract or repel potential customers depends on how they perceive your attempts to keep their personal information safe.
Jay Abraham, widely known as an incredible business and marketing coach, explains his policy on data security like this:
Do You Share Information With Third Parties?
In this clause you simply need to list any third parties you share data with, and your justifications for doing so. Alternatively, you can state that you do not share data with third parties at all if that is the case.
Here's leadership coach John Maxwell's clause, as an example.
You must disclose to consumers any tools you use to track their activity and gather data about them.
Notification of Changes to Your Policy
Your Contact Information
- Website footers
- Checkout screens
- Contact forms
- Cookie consent notices
- Create account forms or login screens
- Email newsletter signup forms
Let's look at a few examples from the list above.
Here's how Jay Abraham does this:
Your company technically starts processing a person's data once they submit their personal information. Therefore, the best strategy is to inform them upfront about how that data will be used.
Here's an example from Kirsty Waite:
- Contact forms
- Checkout pages during payment transactions or purchases
- Account registration/login forms
Here's an example from Numino's coaching:
It's important to be aware of the privacy regulations that apply to the area where you operate your coaching business, or where your clients are located.
Don't forget to include clauses on the following points of information in your policy:
- What information you collect and how you collect it
- How you use that information
- How you keep that information safe
- Whether you share the information with third parties
- Your contact information