A Cookies Policy describes how your website uses cookies to improve users' experiences, engage in targeted advertising, or collect marketing data, among other reasons. Wix is a user-friendly platform that many businesses use to build professional websites.

This article will describe what a Cookies Policy is, why you need one in general as well as specifically for Wix websites, what clauses a Cookies Policy should include, and how to display a Cookies Policy.

Our Cookies Policy Generator can create a custom and professional Cookies Policy for your website.

  1. At Step 1, add in information about your website.

    TermsFeed Cookies Policy Generator: Add your website information and choose entity type -  Step 1

  2. Answer some questions about your business.

    TermsFeed Cookies Policy Generator: Answer questions about business - Step 2

  3. Enter an email address where you'd like to receive your Cookies Policy and click "Generate."

    TermsFeed Cookies Policy Generator: Enter your email address - Step 3

    Done! You'll be able to instantly access and download your new Cookies Policy.

What is a Cookies Policy?

A Cookies Policy is a legal document that contains information about the types of cookies your website uses, the reasons why you use them, and how consumers can opt-out of being tracked by cookies.

A cookie is an encrypted digital file that is added to users' browsers or devices when they visit your website. Cookies store users' data for tracking, marketing analysis, and customer experience purposes.

Why You Need a Cookies Policy

Why You Need a Cookies Policy

Having a Cookies Policy helps you to comply with data protection and privacy laws and build trust with your consumers.

Comply with Laws

There are both international and state laws that you need to be aware of that require certain businesses to maintain a Cookies Policy on their websites. Let's take a look at a few privacy laws that may apply to your business.


The General Data Protection Regulation (GDPR) is the European Union's (EU) primary privacy law. The GDPR recognizes cookies as personal data. Any organizations that collect or handle personal data belonging to EU residents are subject to the GDPR.

Any businesses that use and store cookies on EU users' devices or browsers are required to follow the GDPR's rules. A cookie consent notice is an embedded website script that can help you to comply with the GDPR by informing users that you use cookies to track their data and getting their consent before doing so.

A cookie consent notice should be clearly written and conspicuously posted and should include the following information:

  • A link to your Cookies Policy
  • Options to opt-in or opt-out of cookies
  • An explanation of how you use cookies
  • Information about third-party data sharing

Acer's cookies banner pops up in its website footer as soon as a user visits its website. Acer's cookies banner explains why it uses cookies and how users can manage their cookie preferences. It includes links to its Cookie Policy and Cookies Settings, as well as an "Accept All Cookies" button that users must click before continuing to use its website:

Acer cookie consent notice

For more information, check out our feature article: Cookies Policy vs Cookie Consent.

The ePrivacy Directive

The Privacy and Electronic Communications Directive, or ePrivacy Directive, is a law that requires organizations to get EU consumers' consent before storing any cookies that aren't essential on users' browsers or devices.

The summary of the ePrivacy Directive explains that applicable organizations must ensure that users have been informed and consent to the use of cookies:

ePrivacy Directive summary excerpt


The California Consumer Privacy Act (CCPA) and its California Privacy Rights Act (CPRA) amendments give California consumers the following rights:

  • The right to access, edit, or delete their personal information
  • The right to know whether and to whom their personal information is sold
  • The right to opt out of the sale of their personal information to third parties
  • The right to limit the use or disclosure of their personal and sensitive personal information
  • The right to exercise their rights free from discrimination

Section 1798.110 of the CPRA requires businesses that meet its criteria to inform users what kind of personal information they collect and for what purposes, as well as who they share that information with:

CCPA Section 1798-110: Consumers Right to Know What Personal Information is Being Collected Right to Access Personal Information

Even if laws requiring businesses to have a Cookies Policy don't apply to you, it's still a good idea to include one as part of your publicly available legal documents in order to maintain transparency and stay ahead of any developing legislation.

Build Consumer Trust

Having a Cookies Policy helps to show users that you care about their privacy and data protection concerns. It helps to encourage the honesty and transparency that customers need to feel like they can trust a brand with their personal information. Building consumer trust is an important step in generating customer loyalty.

A Harvard Business Review study shows that customers who trust your business are 88% more likely to make a repeat purchase.

Why You Need a Cookies Policy for Wix Websites

Why You Need a Cookies Policy for Wix Websites

Wix requires all of its users to comply with its Terms of Use agreement, which states that businesses must obey all applicable laws. Having a Cookies Policy helps to ensure that you are in compliance with global and state privacy laws and with Wix's Terms of Use agreement.

Section 2.2 of Wix's Terms of Use agreement states that anyone who uses its services must comply with any applicable laws:

Wix Terms of Use: You undertake and agree to section excerpt

As noted in the earlier section, privacy laws often require the disclosure of the use of cookies, and a Cookies Policy is the perfect way to comply.

What a Cookies Policy for Wix Should Contain

What a Cookies Policy for Wix Should Contain

A Cookies Policy should contain clauses that define what cookies are, describe the types of cookies your company uses and the reasons for using them, and inform users how to opt-out of cookies.

Your Cookies Policy should also provide a way for users to contact your company.

Definition of Cookies

Your Cookies Policy should clearly describe what cookies are so that users understand what they are consenting to when they opt in to accepting cookies.

NBCUniversal's Cookie Notice explains that cookies are tracking files that are stored on users' devices, and lists the types of cookies it uses:

NBCUniversal Cookie Notice: What are Cookies and how are they used clause

Types of Cookies Used

Your Cookies Policy should include a clause that lists and describes the types of cookies that you use, including first and third party cookies, persistent cookies, and session cookies.

  • First party cookies are placed on users' browsers or devices by the owner of the website the user is visiting.
  • Third party cookies are tracking cookies that are placed on users' browsers or devices by a third party, and are often used for behavior tracking and advertising purposes.
  • Persistent cookies are cookies that stay on your device to help websites remember you, unless you delete them via your browsers' preference settings.
  • Session cookies are temporary cookies that are deleted once a user closes their browser.

Coca-Cola's Cookie Policy describes the types of cookies it uses, including cookies that are necessary to the functioning of its website, cookies used for analyzing and improving its users' experiences, and cookies used for advertising purposes:

Coca-Cola Cookie Policy: Types of cookies used excerpt

Note that while listing individual cookie types used may be useful to users, it isn't a requirement and it creates a burden on website owners.

See our article Does the GDPR Require the Listing of Individual Cookies by Name? for more information on this.

Reasons for Using Cookies

You should use your Cookies Policy to explain your reasons for using cookies. These reasons might include:

  • Technical reasons. These are cookies that are absolutely necessary for the functioning of your website.
  • Analytical purposes. These cookies are used to measure how well your website is performing and to collect marketing data.
  • Optimizing user experience. These are functional cookies that are used to improve user experience by remembering login information and account customization choices. These kinds of cookies might be used to remember items in an online shopping cart or to save a user's language preferences.
  • Third party advertising purposes. Third party advertising cookies are used to collect user information to be used for targeted advertising based on online behavior or product preferences.

Crayola's UK Cookie Policy lets users know that it uses cookies for technical reasons, to improve user experience, to analyze user behavior, and for advertising purposes:

Crayola UK Cookie Policy: What are cookies used for clause

How to Opt Out of Cookies

You should make sure that your Cookies Policy informs users how they can opt out of cookies.

The Internal Revenue Service's (IRS) Cookies on IRS.gov page includes links to Google's cookie opt-out pages as well as a link to information about disabling cookies on common browsers and websites:

IRS Cookies page: Third-party service providers privacy policies section

McKinsey and Company uses its Cookie Policy to explain how users can adjust their browser settings to manage cookies:

McKinsey and Company Cookie Policy: How do I refuse or withdraw my consent clause

Your Contact Information

It's important to let users know how to contact you in case they have any questions about your Cookies Policy or want to request to access, edit, or delete any personal information you may have collected from them.

The Cookie Notice for the United Arab Emirates Starbucks website includes a drop-down menu with a link to its contact information:

United Arab Emirates Starbucks Cookie Notice with Contact Us section highlighted

After drafting your Cookies Policy, it's time to display it for your users to access at any time. The next section will cover this.

How to Display a Cookies Policy

How to Display a Cookies Policy

Once you have a clearly written Cookies Policy, you should make sure that you display it somewhere that is easily accessible. Many businesses put a link to their Cookies Policy within their website footer, and within a cookie consent notice.

Putting legal links in your website footer is a popular choice, as it is a static location that users can access from any page of your site.

The Cyprus Pizza Hut website includes a link to its Cookie Policy along with links to its Privacy and Terms and Conditions information within its website footer:

Cyprus Pizza Hut website footer with Cookie Policy link highlighted

A cookie consent notice can come in the form of a cookies banner in either your website's header or footer, or as a pop-up box that users must read and agree to before using your website.

Diageo, a British alcoholic beverage company, uses a pop-up box for its cookie consent notice to inform visitors to its website about why it uses cookies and how users can manage their cookie preferences, and to get users' consent before storing cookies on their devices:

Diago cookie consent notice

Now we'll show you how to add your Cookies Policy to your Wix website.

How to Add a Cookies Policy Page to your Wix Website

Once you have a well-drafted Cookies Policy that you're ready to display, you'll have to add a new page to your Wix site where the text of your policy will go.

Here's how you add a new page to your Wix site and add your Cookies Policy to it.

  1. Log in to Wix.

  2. In the Wix Dashboard, click on Edit Site:

    TermsFeed Wix: Edit site option highlighted in Dashboard

  3. When the home page opens, click on Menus & Pages on the left side of the Editor:

    TermsFeed Wix Editor: Menus and Pages highlighted

  4. In the Site Pages Menu, click on + Add Page at the bottom of the panel:

    TermsFeed Wix Editor: Menus and Pages - Add page button highlighted

  5. Enter the name for the new page as "Cookies Policy" and click Done:

    TermsFeed Wix Editor: Site Pages - Site Menu - Add Cookies Policy page and Done button highlighted

  6. While on the newly created Cookies Policy page, click on the 3 dots to open the page menu and go to Settings:

    TermsFeed Wix Editor: Cookies Policy page - Settings highlighted

  7. Under the Page Info section, toggle the hide from menu button to be active. Close the Editor window:

    TermsFeed Wix Editor: Cookies Policy page - Settings - Hide menu toggled - highlighted

  8. While you're on the newly created page, click on + Add on the left side of the Editor:

    TermsFeed Wix Editor: Add button highlighted

  9. When the Add to Site Editor opens, scroll down and choose Embed Code, then click on Embed HTML on the right side:

    TermsFeed Wix Editor: Add to site with Embed code and Embed HTML highlighted

  10. Now you need to add text to your Cookies Policy page.

    If you do not have a Cookies Policy, you can use our Cookies Policy Generator and create it within minutes.

  11. Under the Copy your Cookies Policy section, click on Copy this to clipboard:

    TermsFeed App: Cookies Policy Download page - Copy your Cookies Policy section highlighted

  12. Go back to the Wix Editor and double-click on the HTML box so that the HTML Settings window opens. Then just paste the code and click the Update button:

    TermsFeed Wix Editor: Add to site with Embed code - HTML Settings with paste code highlighted

  13. You're done!

Now that you've added a new page for your Cookies Policy, make sure users can access it by putting a link to it in your Wix site's footer. This is the most common place where businesses add important links and legal information, and people know to look here for such things.

Here's how you add a link to your Wix site's footer that links to your Cookies Policy.

  1. Log in to Wix.

  2. In the Wix Dashboard, click on Edit Site:

    TermsFeed Wix: Edit site option highlighted in Dashboard

  3. Scroll down to the footer of the home page and then go to + in order to Add more elements to your footer:

    TermsFeed Wix Editor: Add button highlighted

  4. When the Add to Site editor opens, click Text, then Themed Text and choose, for example, Paragraph:

    TermsFeed Wix Editor: Add to Site - Text - Themed text with Paragraph highlighted

  5. Drag the text element to the bottom of the page (as close to the footer as it goes) and click Move To Footer:

    TermsFeed Wix Editor: Add to Site - Text - Themed text with Paragraph and Moved to Footer button highlighted

  6. After you place the text box in the footer, double-click the Text box in order to edit the text. Type in "Cookies Policy," select it and click on the link icon of the text editor:

    TermsFeed Wix Editor: Add to Site - Text Settings - Cookies Policy selected link highlighted

  7. When the link opens, choose Web Address:

    TermsFeed Wix Editor: Add to Site - Text Settings - Link to Web Address highlighted

    In order to get the Cookies Policy URL link, go to the TermsFeed Cookies Policy Generator to create the Cookies Policy and get the hosted Cookies Policy URL.

  8. In the Link to your Cookies Policy section, click on the Copy button:

    TermsFeed Generators App: Cookies Policy Download Page - Link to hosted Cookies Policy URL copy option highlighted

  9. Go back to the Wix editor and paste the link into the Web Address field:

    TermsFeed Wix Editor: Add to Site - Text Settings - Link to Web Address paste option highlighted

  10. Click Done.

Bonus tip

How to Add Legal Policies for Wix Store on Product and Checkout Page

If you run an ecommerce store and need legal agreements, use TermsFeed Generator to create it within minutes and make your business legally compliant today.


A Cookies Policy is a legal document that describes what a cookie is, what types of cookies your website uses and for what purposes, and how users can opt-out of cookies.

You should have a Cookies Policy on your Wix website in order to comply with privacy and data protection laws, which the Wix Terms agreement requires. Having a Cookies Policy will also help build consumer trust in your brand.

Even if privacy laws requiring a Cookies Policy don't apply to you, it's still a good idea to maintain a Cookie Policy on your website for transparency purposes and to stay ahead of any new legislation.

An effective Cookies Policy should include the following clauses:

  • What cookies are
  • What kind of cookies your website uses
  • Why your website uses cookies
  • How users can opt out of cookies
  • How users can contact your company

Some common types of cookies include first and third party cookies, persistent cookies, and session cookies.

Some of the reasons that companies may use cookies include technical purposes to keep their websites functional, to improve user experience, for analytical purposes, and for third-party advertising purposes.

Popular places to display your Cookies Policy are as a link either within your website footer, or in a cookie consent notice.

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