18 December 2020
To circumvent loopholes like these, regulations were put into place to ensure that consumers had easy access to Privacy Policies that concern personal data.
These are two of the pertinent regulations that apply to most online businesses:
GDPR - Europe's General Data Protection Regulation can be enforced on any company that collects personal information from European residents. The GDPR states the following regarding Privacy Policies:
Beyond these specific requirements, regulations like the GDPR and Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) also require that consumers be informed of how their information is used when they give consent for data processing.
Not only are practices like these required by law, they are good methods to establish open, transparent relationships with customers from the first moment of contact.
Enter your email address where you'd like your policy sent, select translation versions and click "Generate."
Here's a standard example of this type of navigation from HuffPost:
Here is an example of even more conspicuous linking on the Hershey's website:
Pixabay provides this link under the company information on the About page:
A signup form marks the beginning of a business relationship. Since you will be using this customer's personal data to communicate with them, provide services, and potentially advertise to them, it is imperative that the consumer understands how their personal data will be used when they sign up.
Check out this example from Canvas:
See a simple example of how this can be done from Akismet:
Note how the statement is located very close to the Continue button which helps make it nearly impossible to miss.
Note how multiple checkboxes are used here to get consent for each different component. This is a GDPR-required practice and a good one to get into the habit of doing as that may soon become the global standard.
The same is true for HuffPost's app in the Google Play store:
eBay incorporates prominent links to the Privacy Notice and makes sure the user understands that by clicking the "Create Account" button, they are agreeing to the Privacy Notice.
PayPal goes one step further and obtains a more specific, unambiguous record of consent by implementing a consent checkbox within the registration form:
Checkout forms within mobile apps often collect the same types of information as any other shopping cart interface, such as addresses and credit card numbers. Customers and law enforcement alike are especially concerned about the way personal data like this is handled.
This article is not a substitute for professional legal advice. This article does not create an attorney-client relationship, nor is it a solicitation to offer legal advice.