Privacy Policy URL for Facebook App

Last updated on 16 November 2021 by Legal Research Team at TermsFeed

Privacy Policy URL for Facebook App

If you're currently developing an app for Facebook, you may be required to enter the URL of your Privacy Policy at the "Privacy Policy URL" field.

This requirement is mandatory when you want to make your app public and have the app featured in the App Store of Facebook or whenever your app requests information from users, i.e. the Sign-in with Facebook.

This means that a Privacy Policy is required for all Facebook apps - including yours - before the app is authorized to appear live.

But why is Facebook requiring you to have a URL to your Privacy Policy?

Because a Privacy Policy agreement is required by law if you collect personal information (email address, name, photo, and so on) from users.

A Privacy Policy is a legal statement that specifies what the owner of a business will and will not do with the personal data collected from its users.

When you use the APIs from Facebook, you're requesting personal information from users through Facebook. This triggers a number of laws aimed at protecting personal information, including the General Data Protection Regulation (GDPR).

Because you collect personal information from Facebook users, you're not only required to have this legal agreement for your Facebook app, but also have it for your website, mobile app, and so on.

Download the instructions: How to add the Privacy Policy URL to your Facebook app

Here's how the Privacy Policy URL field looks on your account dashboard, where you need to add the URL to this agreement:

Privacy Policy URL field when creating Facebook app

Here's how you can find the Privacy Policy URL field:

  1. Go to the Facebook for Developers website
  2. Click the My Apps option in the top navigation menu
  3. Facebook for Developers website with My Apps menu option highlighted

  4. Click on the name of the app you want to add a Privacy Policy to
  5. Click on Settings and select Basic
  6. Facebook for Developers website: App Settings with Basic highlighted

  7. Add your Privacy Policy URL in the Privacy Policy URL field
  8. Facebook for Developers website: App settings: Privacy Policy URL field highlighted

Your Facebook App will not go live if you don't have a public URL for the "Privacy Policy URL" field.

This applies to apps that request personal information from users, but even for apps that don't collect any kind of personal information from users. If your app doesn't collect personal data, you may need a much simpler Privacy Policy just inform users of this.

The Privacy Policy must be hosted on your own website. Facebook doesn't offer any kind of static page hosting service for this.

If your app doesn't have a website yet, create your website and host the agreement there. You can read some of these best practices where to place the link to your Privacy Policy.

The URL must be public and accessible by all users, logged-in or not. Don't restrict the URL with a password in any way.

If your app is only used to allow users to log in using their Facebook accounts (the "Sign-in with Facebook" functionality), you'll still need to have a Privacy Policy ready as this will appear in the "Login Dialog" permission dialog when users click Okay:

Facebook Login Dialog - Okay Button

If your app is going to appear in Facebook App Store (or App Center), the URL you saved in the dashboard will appear in the profile page of your app:

Example of Privacy Policy link in Facebook app

Buffer, the social sharing application, is using a Facebook app to allow users to login to Buffer directly with their Facebook accounts (the "Sign-in with Facebook" button):

Buffer Facebook App Dialog: Highlight On Data Collected

This makes it easy for your app users to access your Privacy Policy before deciding whether or not they want to provide you with any of the personal information that you're requesting to access.

Our Privacy Policy Generator makes it easy to create a Privacy Policy for your business. Just follow these steps:

  1. At Step 1, select the Website option or App option or both.
  2. TermsFeed Privacy Policy Generator: Create Privacy Policy - Step 1

  3. Answer some questions about your website or app.
  4. TermsFeed Privacy Policy Generator: Answer questions about website - Step 2

  5. Answer some questions about your business.
  6. TermsFeed Privacy Policy Generator: Answer questions about business practices  - Step 3

  7. Enter the email address where you'd like the Privacy Policy delivered and click "Generate."

    TermsFeed Privacy Policy Generator: Enter your email address - Step 4

    You'll be able to instantly access and download your new Privacy Policy.

Please note that Facebook is also requiring you to have a URL for a Terms of Service agreement:

Facebook Contact Info: Highlight Terms of Service URL

While a Terms of Service agreement isn't required by law like a Privacy Policy is, there are a number of good reasons to have one.

Keep your Facebook app compliant by creating and providing these two important legal agreements. It will help protect the legal rights of your customers, make sure your app gets to be distributed without issue, and show that your business is trustworthy and transparent.

Legal Research Team at TermsFeed

This article is not a substitute for professional legal advice. This article does not create an attorney-client relationship, nor is it a solicitation to offer legal advice.