Privacy laws are changing worldwide with new data privacy regulations going into effect. Many of these laws update and expand upon existing data privacy laws, and so business owners must ensure they comply with whatever geographic location they happen to do business.
Note that the following is applicable for both website and mobile app Privacy Policies.
At Step 1, select the Website option or App option or both.
Answer some questions about your website or app.
Answer some questions about your business.
- 1.1. The Policy's Effective Date
- 1.2. Who Owns the Website or Mobile App
- 1.3. What Information is Being Collected, and How
- 1.4. How You Use the Collected Information
- 1.5. Will you Share or Sell User Information to Third Parties
- 1.6. List of User Rights
- 2.1. You Could Face Legal Fines
- 2.2. You Could Lose Customers
- 4. Summary
The Policy's Effective Date
Who Owns the Website or Mobile App
Disclose the official, formal name of whoever owns the site or app. This can be part of an introduction clause, such as this clause that notes the official business name, and that the policy applies to itself and its subsidiaries:
What Information is Being Collected, and How
Let users know what information you are collecting. Be as specific as possible, like seen here with listing out each different data type in a separate section:
The clause also includes how the data is collected, such as when a user registers, signs up for a subscription, or responds to ads.
How You Use the Collected Information
This clause is where you let users know what you'll be doing with the collected personal information. As always, be as specific as possible without being overly complex in language.
Here's how you can do this:
Using a list format makes a clause like this easier to read and helps with clarity.
Will you Share or Sell User Information to Third Parties
This is a very important clause, as users have the right to know not only what you do with their information, but if any other company who isn't you will also have access.
Here's how you can let users know who information may be shared with, under what circumstances, and how the sharing will be done:
List of User Rights
You'll need to let users know what their rights are, and how they can exert them. These rights may only apply to people in certain jurisdictions, such as rights specifically granted to people in California via state laws.
Here's how you can let users know about their rights and how they can exert them:
Here's how you can note that users should check the policy page periodically, and also that any material changes will come with notice, likely via an email:
While many of the clauses seem fairly boilerplate and the same across the board, they still need to be specific to your own practices and must be accurate.
You Could Face Legal Fines
You Could Lose Customers
Recall the maxim that people do business with those whom they know, like, and trust. If you break the trust of those who use your website, blog, or app, they're not going to want to use your products or services any longer. You're going to make them angry, and then through word of mouth, each one is likely to tell about fifteen other people.
Your company could suffer a severe backlash along with potentially awful PR because you made a wrong choice. You don't want to put your company in the position of having to do damage control for years to come.
For mobile apps, the equivalent would be displaying a link within an in-app menu, such as a Legal Information menu. Here's an example:
Here's an example:
Here's an example of this: