Meet LinkedIn's new Privacy Policy

Meet LinkedIn's new Privacy Policy

We covered LinkedIn's Privacy Policy in a previous article on how Google and LinkedIn ran a campaign to notify users about upcoming changes to their legal agreements.

However, that article covered only the campaign that LinkedIn ran, not its Privacy Policy page itself.

Let us see why LinkedIn's Privacy Policy is great and what are the takeaways from this because it's important to notify users about changes to your Privacy Policy.

It's all about "Privacy Matters"

Rather than designing its Privacy Policy page like yet another web page with lots of text, LinkedIn provides more information on "privacy" and why it matters to LinkedIn before it jumps to the actual agreement.

The headline of the page is clear: "Your Privacy Matters". It has a very clear description underneath:

At LinkedIn, our fundamental philosophy is "members first." That value powers all of the decisions we make, including how we gather and respect your personal information.

LinkedIn Your Privacy Matter: Above fold screenshot

LinkedIn also posted an online video titled "LinkedIn Privacy Policy":

The policy has sections

LinkedIn also splits its Privacy Policy into multiple sections that can guide users directly where they want to go:

LinkedIn Your Privacy Matters: Section icons

These sections are:

  • Introduction
  • Information Collected
  • Uses & Sharing of Personal Info
  • Your Choices & Obligations
  • Important Information

The page hints to a "Safety Center"

LinkedIn's aim - as stated on their page - is for its members to always feel informed and empowered with respect to privacy on LinkedIn.

As a result, the company is informing users how to use your LinkedIn's account securely to protect your personal information better.

The "Help Center" offers tips on security, such as:

  • Phishing
  • Spam messages
  • Security vulnerabilities
  • Malware and viruses
  • Security products

Users of LinkedIn can also review their account settings to control their preferences:

LinkedIn Account: Review Privacy Settings

It has multiple agreements for multiple purposes

As you know, the Privacy Policy is the agreement where you should mention how a company is collecting, using and storing the personal data requested from users. A Terms and Conditions, on the other hand, should set the guidelines for using a website, its overall rules and terms and so on.

LinkedIn is a professional network with public profiles of users, public groups curated by its users and so on. Because of this, LinkedIn requires more than just a Privacy Policy and a Terms and Conditions:

  • LinkedIn has a User Agreement. This kind of agreement is similar to a Terms and Conditions agreement that a member needs to agree before using a website.
  • It also has the Privacy Policy discussed in this article.
  • A Copyright Policy is also available. A "Copyright Policy" is added separately for companies who want to notify LinkedIn of any copyright infringement found on the website.
  • A Cookies Policy is also available on LinkedIn's website. A Cookies Policy could have been included in their Privacy Policy, but it's separated to make it easier to read.

The main takeaways from LinkedIn design of its Privacy Policy page are:

  • Design a better Privacy Policy page.

    If the private data of your users is important to your website, design a better legal page to show your Privacy Policy.

    Show that you value the privacy of data before jumping into the full text of the legal agreement.

  • Separate legal agreements.

    It's important not to mix all the legal agreements your website needs.

    Separate the Cookies Policy from a Privacy Policy and from a Terms and Conditions agreement as well. Keep each agreement separated to make it easier to read.

This article is not a substitute for professional legal advice. This article does not create an attorney-client relationship, nor is it a solicitation to offer legal advice.