Erin Egan, Facebook's Chief Privacy Officer, says:
We're also proposing updates to our terms, data policy, and cookies policy to reflect new features we've been working on. And we're continuing to improve ads based on the apps and sites you use and expanding your control over this kind of advertising. For the next 7 days, you'll be able to submit comments and suggestions about our updates.
This shows that Facebook is following the best practices on how to announce changes to legal agreements.
Note that "a legal agreement" can be any kind of agreement that governs the relationship between a company and its users of the company's website or mobile app. The most common legal agreements used are:
- Terms and Conditions
- Community Guidelines
- And many more
- Discover what's going on around you.
Facebook is updating its legal agreements and policies to insert clauses specific to how it collects and uses location information from a user's device.
- Make purchases more convenient.
Because of the new "Buy" button that Facebook is testing that allows a user to buy products/service rights from within Facebook, an update is required to the legal agreements.
- Find information about privacy on Facebook at the moment you need it.
This is related to the "Privacy Basics" page that Facebook redesign along with this campaign.
- Understand how we use the information we receive.
- Get to know how the family of Facebook companies and apps work together.
- Your information and advertising.
Because of its size (1.32 billion registered users as of June 2014), Facebook is proposing these changes to its users and it accepts user comments for 7 days. After this period of 7 days, Facebook will post what the final updates will be part of their new Privacy and Data Policy.
Their new Data Policy is already showing the proposed changes:
This Data Policy is currently not linked from the "Privacy Checkup" link you see when you're logged into your account:
The upcoming changes aren't currently highlighted in the footer section of Facebook website, which remains unchanged:
Their new Data Policy is well structured with chapters such as:
- What information Facebook collects from users
- How Facebook is using the collected information
- How the collected information is shared
- How a user can delete or update whatever information Facebook has collected
- How Facebook responds to legal requests
- How Facebook services operate
- How you can contact Facebook with questions about its legal agreements and policies
Here's how it looks on the legal page where the new Privacy and Data Policy is hosted for user review:
Facebook also designed its "Privacy Basics" page.
- What Others See About You
- How Others Interact With You
- What You See
It's well designed to be easy to read: