Last updated on 01 July 2022 by Sara Pegarella (Law school graduate, B.A. in English/Writing. In-house writer at TermsFeed)
AdMob is a mobile application advertising platform created by Google. It's used to promote mobile apps and to help advertisers make money through mobile apps by enabling in-app advertising.
AdMob also works with Google Analytics to help app owners get valuable insight and information about their app's usage and the effectiveness of any advertising campaigns. It works on both iOS and Android platforms.
AdMob has a few requirements for mobile app developers, including the requirement that they must:
This requirement comes from the Privacy Disclosures section of the Google Publisher Policies:
Anyone using AdMob is required to adhere to Google's Publisher Policies, as is stated in the AdMob and AdSense Program Policies agreement:
In sum, if you use Google AdMob, Google requires that you:
AdMob and other advertisement services always collect some sort of personally identifiable information from users in order to function, which means you must disclose this data collection to your users.
It's the best way to stay compliant, and users are familiar with the format and availability of these legal documents when they're interested in finding out more about your app's privacy practices.
JG Mobile notes its use of AdMob in a clause about third-party tools that collect analytical data:
Here's how Ascendik discloses its use of AdMob and links to Google's opt-out page for customized advertising as well as to Google's own Privacy Policies. This helps users know more about AdMob specifically if they wish to learn more:
If you use Google AdMob for your mobile app, you're going to be collecting and using user data. This means you're legally required by Google, app store platforms, and international law to let users know about this data collection and usage.
As you can see from the examples, you don't need to include a lot of detailed information in your disclosure. Just the mention that AdMob is in place and will collect and analyze information from users is adequate.