AdMob is a mobile application advertising platform created by Google. It's used to promote mobile apps and to help advertisers make money through mobile apps by enabling in-app advertising.
AdMob also works with Google Analytics to help app owners get valuable insight and information about their app's usage and the effectiveness of any advertising campaigns. It works on both iOS and Android platforms.
At Step 1, select the Website option or App option or both.
Answer some questions about your website or app.
Answer some questions about your business.
AdMob has a few requirements for mobile app developers, including the requirement that they must:
This requirement comes from the Privacy Disclosures section of the Google Publisher Policies:
Anyone using AdMob is required to adhere to Google's Publisher Policies, as is stated in the AdMob and AdSense Program Policies agreement:
In sum, if you use Google AdMob, Google requires that you:
- Disclose to users that you collect, share and use personal information as a result of your use of AdMob, and
AdMob and other advertisement services always collect some sort of personally identifiable information from users in order to function, which means you must disclose this data collection to your users.
It's the best way to stay compliant, and users are familiar with the format and availability of these legal documents when they're interested in finding out more about your app's privacy practices.
- CalOPPA and the CPRA in the U.S.
- The GDPR in the EU
- Privacy Act of 1988 in Australia
- Data Protection Act in the UK
- PIPEDA in Canada
- PDPA in Singapore and Malaysia
- And many others
Examples of AdMob-Compliant Clauses in Privacy Policies
JG Mobile notes its use of AdMob in a clause about third-party tools that collect analytical data:
Here's how Ascendik discloses its use of AdMob and links to Google's opt-out page for customized advertising as well as to Google's own Privacy Policies. This helps users know more about AdMob specifically if they wish to learn more:
If you use Google AdMob for your mobile app, you're going to be collecting and using user data. This means you're legally required by Google, app store platforms, and international law to let users know about this data collection and usage.
- You use AdMob and/or other third party advertising platforms, and
- These third parties will collect some information about the users' habits and/or devices
As you can see from the examples, you don't need to include a lot of detailed information in your disclosure. Just the mention that AdMob is in place and will collect and analyze information from users is adequate.