19 February 2020
As international privacy laws become increasingly more complicated and formidable, some businesses and mobile applications are choosing to build data-free environments - websites and applications that do not collect personal information from visitors and users.
By offering simple, data-free environments, online businesses can avoid any potential legal privacy disputes, as well as reduce costs by avoiding the rigorous consent and security measures necessary for collecting personal data from consumers.
Especially in recent years, data protection and consumer privacy has come into the limelight. Customers are more aware than ever of the importance of internet privacy and data protection, as well as the consequences of negligence or infringement of consumer privacy rights.
In a 2014 survey of 2,000 US-based consumers, researchers at Deloitte & Touche LLP found that the vast majority of internet users prefer to use companies that display good privacy and data protection practices.
Another study published in the Industrial Management & Data Systems Journal shows that consumers are more likely to trust and show loyalty towards businesses that they perceive as having adequate privacy and security measures.
The zero-data search engine DuckDuckGo provides a great example of this:
While most companies will have a clause describing what information is collected, DuckDuckGo also has a clause describing what information is not collected and why this matters to users:
Listed above are only a few of the most common website addons or services that could change the way your business handles consumer data, but there are many more such services available that can prove useful to even the simplest of websites.
Especially in the EU, privacy laws are stringent and thorough. Consumers can easily report a website that they believe to be in infringement of privacy regulations to legal authorities. If any legal authority, EU-based or otherwise, believes that your business is in violation of online privacy regulations, you will given the unpleasant task of proving that your website does not collect personal information.
Since the internet is a global marketplace populated by all types of people, this scenario is common, even likely. It would only require a simple privacy notice stating that your business does not collect personal information to avoid potential legal hassles like these.
Here are some examples:
Enter your email address where you'd like your policy sent, select translation versions and click "Generate."
This article is not a substitute for professional legal advice. This article does not create an attorney-client relationship, nor is it a solicitation to offer legal advice.