As international privacy laws become increasingly more complicated and formidable, some businesses and mobile applications are choosing to build data-free environments - websites and applications that do not collect personal information from visitors and users.
By offering simple, data-free environments, online businesses can avoid any potential legal privacy disputes, as well as reduce costs by avoiding the rigorous consent and security measures necessary for collecting personal data from consumers.
At Step 1, select the Website option or App option or both.
Answer some questions about your website or app.
Answer some questions about your business.
Reason 1: Consumer Trust
Especially in recent years, data protection and consumer privacy has come into the limelight. Customers are more aware than ever of the importance of internet privacy and data protection, as well as the consequences of negligence or infringement of consumer privacy rights.
In a 2014 survey of 2,000 US-based consumers, researchers at Deloitte & Touche LLP found that the vast majority of internet users prefer to use companies that display good privacy and data protection practices.
Another study published in the Industrial Management & Data Systems Journal shows that consumers are more likely to trust and show loyalty towards businesses that they perceive as having adequate privacy and security measures.
The zero-data search engine DuckDuckGo provides a great example of this:
While most companies will have a clause describing what information is collected, DuckDuckGo also has a clause describing what information is not collected and why this matters to users:
Reason 2: Platform Recommendations/Requirements
Reason 3: Because Things Change
- Contact forms
- SEO analytics
- Targeted advertising
- Social media sharing capabilities
- Shopping cart functionality
- User login functionality
- Email newsletter distribution
Listed above are only a few of the most common website addons or services that could change the way your business handles consumer data, but there are many more such services available that can prove useful to even the simplest of websites.
Reason 4: Potential Legal Hassles
Especially in the EU, privacy laws are stringent and thorough. Consumers can easily report a website that they believe to be in infringement of privacy regulations to legal authorities. If any legal authority, EU-based or otherwise, believes that your business is in violation of online privacy regulations, you will given the unpleasant task of proving that your website does not collect personal information.
Since the internet is a global marketplace populated by all types of people, this scenario is common, even likely. It would only require a simple privacy notice stating that your business does not collect personal information to avoid potential legal hassles like these.
Here are some examples:
Kymatica lets users know that it doesn't collect or transmit any personal data, and because of this, it also doesn't share any: