If you're like most people, you Google something every single day. What you might not know is that Google has a lot of rules and safeguards in place when it comes to what it shows in its search results. One of these safeguards is the Google Safe Browsing Warnings, which makes sure that sites have Privacy Policies when needed and aren't distributing dangerous files to your devices.
Google came up with a list of common characteristics of what makes bad software. Here's how Google sums it all up in its Unwanted Software Policy:
According to Google, the software installation process should be easy. Users should know exactly what they're downloading and what kind of value the download is going to give them. Once the software has been downloaded, it should be easy to use so that each user can actually get the value they were promised in the first place.
Google also says that software publishers should be completely honest about what kind of user information they collect. Plus, they should offer an explanation that's easy to understand instead of chock full of legal jargon.
And finally, Google says that it should be easy for users to delete or uninstall software if they try it and don't like it.
How Google's Unwanted Software Policy Affects You
Google is serious about enforcing this policy. They're so serious, in fact, that they've decided to create Safe Browsing Warnings that will appear on apps and websites that lead to apps and software downloads if the software collects user information without disclosing that to the user and/or getting the user's consent.
As for apps, this warning won't just appear inside the Google Play Store. It will also appear anywhere that people can download your app, including Apple's app store.
What if Google doesn't think you're in compliance with its Unwanted Software Policy?
Users will likely see something like this:
Even worse, it could remove your software from users' devices altogether.
The Chrome Cleanup Tool was created to automatically remove junk software that could interfere with your ability to use Google Chrome. Originally, Google explained that many software downloads come bundled with additional software that users don't want or even know about. Some experts call it "piggybacking," but no matter what you call it, by getting rid of it, Chrome can run more efficiently.
This tool knows how to pick out and remove software that violates Google's Unwanted Software Policy.
Devices don't automatically come with Chrome Cleanup, but Google offers users a chance to download it if they think something fishy is going on. Users will see something like this pop up on their screen:
The bad news for you? Once a user has it, there's no way to disable it. In other words, even if people are perfectly happy with your software, Google could deem it "unwanted" and remove it!
So how do you avoid having this happen to your software?
According to Google, if your app collects user data - like phone numbers or email addresses - you need to tell your users about it upfront. And, if you want to collect user data that seemingly doesn't have anything to do with the way the app functions, you'll need to explain why you're collecting it.
At Step 1, select the Website option or App option or both.
Answer some questions about your website or app.
Answer some questions about your business.
Specifically, Google wants you to tell your users how you're going to use the information, then ask for their permission to collect it.
- On the app's download page in the app store (so that potential users can read it before they download anything)
- Inside the app itself (so that users can see it again after they install the app)
- On any web pages where you market your app or link to its download page
The exact wording will depend on how your app operates and what kind of information you plan on collecting from your users.
- What kind of data is being collected?
- Why is that data being collected?
- Will any of that data be shared with a third party?
- How long will you hang onto the data you collect?
- What rights does the user have?
Check out this example of a bad mobile layout:
There's one more thing you need to do to keep Google happy.
Get Users to Consent to Data Collection
Google doesn't want your consent box buried in with other information that has nothing to do with personal data. Consent is so important to them that they require it be front and center on your app.
Specifically, Google wants you to get user consent before you start collecting any kind of data.
They also want your users to perform an action - like tapping a checkbox or clearly-labeled button on the screen - in order to give their consent.
This is a good example of how to get a user's consent as soon as they log in:
Before you read a single word, the map background makes it fairly clear that this software is going to do something with your location.
Clear, simple text states, "We need your permission." The user can either tap "Yes" or "No" to grant permission. Users are informed that they can change their minds on this later. In a few short phrases, this consent screen says everything it needs to say.
Google Warning Letters
Here's an example of a warning letter Google may send out to app developers in violation:
Note how it includes the specific policy issue as well as the action required. A deadline is given for when the issue/s must be resolved.
If the issues aren't resolved by then, Google states it will take administrative action to limit the visibility of the app, up to and including removing it from the Play Store.
This will keep your app from being dubbed as dangerous, and keep it accessible and in the green with Google and your users.