This is because privacy concerns are a very important aspect of running an online business.
What is a Privacy Center
A Privacy Center is a one-stop place where users can find out anything and everything they need or want to know about the privacy practices of a company.
Privacy Centers tend to be interactive and well-organized, with aÂ table of contents, menu items and icons to click on, a variety of sections to explore, and key information highlighted in a visual way.
As the Adobe Privacy Center says, the Privacy Center makes it easy to find information on topics related to privacy such as how a company collects and uses your personal information, and how you can control this.
Note the use of eye-catching and easy-to-read icons, bullet-point lists and linked information.
While all the same information is included in both places, and both are legally compliant ways of satisfying privacy laws, it's not difficult to see what format works best when you're trying to convey a lot of privacy information to your users in a way that's most accessible and easily understandable to them.
Examples of Privacy Centers
Privacy Centers can be much more simple than the Adobe center.
The Walt Disney Company falls somewhere between Adobe and Unilever with the style and format of its Privacy Center.
The Disney Privacy Center also has its own website that's separate from other websites of the company:
When Should You Have a Privacy Center
On the other hand, a Privacy Center is perfect for disclosing a lot of information in a really readable way.Having separate pages and links for different sections of information make it easy for a user to find relevant information without having to weed through paragraph after paragraph of dense text.
- If your website or mobile app collects sensitive user data. If you deal with data of a more sensitive nature such as financial information or medical record data, a Privacy Center can help you easily get your policies across on how you handle this sensitive data. Information that's exceptionally important to and sought out frequently by your users will be easy to locate.
So, any time you think you and your users would benefit from this increased readability and navigation, a Privacy Center may be a good choice for you.
How to Design a Privacy Center
The Facebook Data Policy is broken down into a menu with icons and a question that will help a user locate which menu item he wants to review:
When a user clicks on any of the menu items on the left, the box expands to show an easy-to-read bullet list of key information:
The use of colors, icons, bulleted lists, short sentences, and interactive features make this an exceptional way to convey information to users.
It's not surprising that YouTube's Policy Center homepage has a video as part of its introduction.
The use of a video as well as icons and broken-down sections really help a user understand and feel comfortable with the Policy Center:
Note that this is a "Policy Center" and not just a "Privacy Center." While information related to privacy is included, so is other relevant and important policy information including links to the "Legal Policies" and "Additional Policies" of YouTube.
Including everything in one easy-to-navigate place is a smart move that helps users feel informed without feeling overwhelmed.
Walmart has a Privacy & Security page that uses large photos and easy-to-read hyperlinked text to help users find what they're looking for.
A short paragraph helps sum up the main points to take away from a section:
The eBay Privacy Center has its own website and includes information about global privacy principles, government agencies and corporate privacy.
While this may seem like an abundance of information, eBay is a global company that has a very complex need for data security so it's no surprise that all of this information is included.
The breakdown of sections within the Privacy Center helps make each topic more approachable and understandable. Within each section is a further breakdown of topics so a user can quickly and easily locate what she's looking for even with all of this information available:
If you're looking for a way to present a large amount of privacy information to your users, consider creating a Privacy Center.
By using images, videos, icons, colors, bulleted lists, pages and subpages, and interactive menus and features, you can present a lot of information to your users in a way that's easy to understand, easy to navigate, and visually appealing.