Former civil litigation attorney. Content legal strategist at TermsFeed.
Google and LinkedIn are processing huge amounts of personal information from their users.
Users of both Google and LinkedIn needed to be informed about any updates that might affect their already stored personal information harvested by these companies' servers.
Here are the methods used by Google and LinkedIn to inform users about the changes these companies made to their Privacy Policies.
At Step 1, select the Website option or App option or both.
Answer some questions about your website or app.
Answer some questions about your business.
The campaigns also included updates that the companies did to their Terms of Service agreements.
Google is promoting the new changes to its "Privacy & Terms" webpage with an additional label, marked by the word New before the Privacy & Terms link text.
The word is also colored in red to catch users' eye:
Google is also promoting its value on privacy through a special YouTube channel called Google's Security and Privacy Channel where they post videos on privacy or talk about the behavioral advertising talks hosted by the FTC.
The most watched video from the Google's channel is Google's Privacy Principles that has over 7 million views, while the channel itself has over 35,000 subscribers and more than 15,000,000 views in total:
The recently launched Shared Endorsements functionality that's part of Google+ was in the news lately.
All these three - profile picture, name and any +1 a user have given - were part of the new Shared Endorsements program. Because of this Google started notifying users about this with a top blue color message bar that their Google+'s legal agreements will change.
Shared Endorsements are only to users who are Google+ users (users can opt-out of this), but Google is mentioning these new changes apply for all visitors, regardless if they're logged in or not:
The message is simple:
Hi there. Our new Terms of Service update how we display your information in content & ads.
To recap, Google is informing its users about the upcoming changes to its "Privacy & Terms" pages with:
- A red color label displaying the term "New" next to the "Privacy & Terms" link text to attract attention when users land on any Google domains
- A blue color message above the content on its domains that informs visitors about the new changes
- The "Updates" section on their legal pages that provide more information about the Shared Endorsements service, how it works and how users can opt-out
LinkedIn recently shared at a conference that the LinkedIn platforms have more than 238 million members, while in 2012 they only had about 150 million members.
LinkedIn members share plenty of personal information with LinkedIn, including:
- Email address
- First and last name
- Professional connections
- Work backgrounds, including current and past employers
In 2012, when LinkedIn's team reported the 150 million figure, around 6 million passwords of its registered user accounts were leaked on a Russian forum.
A two-step verification security measure was added recently, which can be activated by going to "Settings", selecting the "Account" tab and clicking on the "Manage security settings" option.
- Other references may be simpler in description, like "Section 4.1." that says "We insert a specific reference to our Safety Center.".
- A brief YouTube video
- A blog post that provides a quick summary of what would be included in the new agreement
- A summary of the changes section that provides a detailed perspective on what has been changed since the last revised agreement.