Signing up for Google AdSense can help boost revenue of your website by letting you earn money when people click on ads you display on your website.
Google requires website owners to let their users know that:
- Third parties may be placing and reading cookies on a user's browser, and
- Web beacons will be used to collect information from users because of AdSense being used on a website.
Google provides guidance on what's required for a website to be eligible to participate in AdSense. One of the requirements is that the website must comply with the AdSense Program Policies.
The AdSense Program Policies has a section titled Google advertising cookies that states:
This means that more and more users are actively searching for information and disclaimers about data-collecting tools in place on your website.
You may need to add a standalone disclaimer that lets users know about your use of AdSense and how it affects a user's privacy.
- What user data you collect,
- How you collect this data,
- Why you collect it and how you will use it,
- How you keep this data secure, and
- Any third party data collection that your website allows
A Disclaimer, on the other hand, tends to be a shorter piece of text that covers one specific topic. It stands alone as its own notice and isn't part of a larger legal agreement or document.
Here's an example of a cookies disclaimer that pops up to let users know that cookies are in use on a website.
Privacy Policies are overall better than disclaimers because they disclose far more information and details to users than disclaimers.
EU Cookies Directive
To comply with this directive, you need to:
- Obtain user consent to place these cookies, and
You can meet these requirements by placing a pop-up notice on your website that lets users know cookies are used, and that settings can be changed.
Here's an example of the cookies notice from the Cookie Law website itself.
Disclaimers for AdSense
While a disclaimer for your use of AdSense isn't legally required, it's something that users are seeking out and interested in seeing.
Here are a few examples from websites that have an AdSense disclaimer in place.
Users are told how they can disable cookies if they want to:
SmokeShopOfficial has a Google AdSense Disclaimer that lets users know that some advertisers such as Google and the Google AdSense program may use technologies such as cookies and web beacons to advertise on the website.
Users are further informed that these cookies and web beacons may collect information such as ISP information, browser information, and whether Flash is installed, and that this information is used for geotargeting purposes.
Mangroves has a disclaimers page with a number of different disclaimers on it, including one for Google AdSense.
In this disclaimer, users are informed that the website uses Google AdSense to store cookies on their computers, and that Google uses information such as IP addresses to compile reports on website activity for ads for website operators.
Volz Servos also has a disclaimers page with a range of different disclaimers on it including a Privacy Statement for Using Google AdSense.
Users are informed that the site uses Google AdSense, which is a service for advertisements. Cookies are stored on a user's computer and this allows for analysis of the user's use of the website.
Stokley Nursery uses a similar full-page disclaimer with all of the same relevant information included.
You should also consider including a short, separate Google AdSense Disclaimer that lets users know this information. This will help users feel comfortable using your website and provide them with easy access to the information they're seeking.