Where Should I Place My Privacy Policy?

Where Should I Place My Privacy Policy?

You should place a link to your Privacy Policy in places on your website and mobile app where you collect personal information, such as a sign-up form or checkout screen.

You should also have a static link to your Privacy Policy in your website footer and in a mobile app menu so your users can view your Policy easily at any time.


There is no legal requirement for where you specifically must place your Privacy Policy. However, privacy laws such as the GDPR do require that your Privacy Policy be made readily available and easy to access, as well as free of charge.

The California Online Privacy Protection Act (CalOPPA) requires that your Privacy Policy be displayed "clearly and conspicuously" and that the link to it contains the word "Privacy."

Clear and conspicuous placement here means that the link isn't hidden or downplayed. You can make your Privacy Policy link stand out by using font type, size and colors.

Note that you don't need to make your Privacy Policy link look any different from your other links. But if you do, you can't change it in a way to make it less conspicuous. For example, consider this footer link where all the links look the same in font, size and color:

Red Light Rising website footer with Privacy Policy link highlighted

This is acceptable and considered to be "clear and conspicuous" enough.

A problem would likely arise, however, if the Privacy Policy link was smaller or in a font color more like the company's copyright information, making it less noticeable than the other links.

As for including the word "Privacy' in the link's name, there's also flexibility here. You can name your link as a Privacy Policy, a Privacy Notice, a Privacy Statement or simply something referencing Privacy, such as Bank of America has done here:

Bank of America website footer with Privacy and Security link highlighted

As long as your Privacy Policy link meets the following points, your Privacy Policy placement will be in line with current privacy laws:

  • It contains the word "Privacy"
  • It doesn't blend into the background of where it's displayed
  • It's easy to find and access

Where Should I Place My Privacy Policy on My Website?

Where Should I Place My Privacy Policy on My Website?

Your website should have a Privacy Policy link in the footer and anywhere where personal information is collected.

Examples of personal information you may collect include email addresses, payment information, names, mailing addresses, phone numbers and IP addresses.

We've already seen some examples of footer placement in the previous section:

Jacuzzi website footer with Privacy and Terms link highlighted

Some common areas where your website may collect personal information and need a Privacy Policy link include the following:

  • "Create Account" forms
  • Email newsletter sign-up forms
  • "Contact Us" forms
  • Payment information collection screens
  • Checkout screens
  • Cookie consent notices

Here's how LinkedIn displays its Privacy Policy in the form where new users can sign up to create an account:

LinkedIn create account form

If you request email addresses from your users, add a link to your Privacy Policy in the sign-up box or email address request form, like Business Insider does here:

Business Insider email sign-up form: You agree to marketing emails, Terms of Service and Privacy Policy

Here's another example from World Animal Protection:

World Animal Protection email newsletter sign-up form

If you let users contact you via a webform, you can add a link to your Privacy Policy in the webform itself like NOW Find Relief has done here:

NOW Find Relief Contact Form with Privacy Policy highlighted

Ecommerce websites should always add a Privacy Policy link at the point where any financial and payment information is collected:

Akismet payment details form with Privacy Policy highlighted

A link should also be included somewhere on the final checkout screen. Here's how HostGator does this:

HostGator checkout page with checkbox to agree to Terms of Service, Cancellation Policy and Privacy Policy - Checked

Placing the Privacy Policy link before the final checkout button is recommended. This helps make sure your users will have a chance to notice the link before getting to the checkout button and completing the transaction.

If you have a Cookie Consent Notice on your website, add a link to your Privacy Policy within the notice itself. This allows users to review how you handle cookies before deciding whether to allow you to place them or not.

Here's how HellermannTyton UK does this:

HellermannTyton UK cookie notice banner

It's better to over-link your Privacy Policy rather than not link it enough, especially in areas of your website where you're collecting personal information.

Where Should I Place My Privacy Policy in My Mobile App?

Where Should I Place My Privacy Policy in My Mobile App?

Where you place your Privacy Policy in your mobile app is very similar to where you should place it on your website. The main difference is that since apps don't have a dedicated footer like websites do, you'll place a link in one of your app's menus instead.

This can be a "Legal," "About," "Help" or other type of menu where users will know to look to learn more about your privacy practices and find your Privacy Policy.

Here's how Uber displays its Privacy Policy in its Legal menu:

Uber app Legal menu with Privacy Policy link highlighted

Basically, the in-app menu serves the same function as the website footer by making the Privacy Policy link always available to users.

But where else should you add your Privacy Policy to your mobile app?

You should add it to:

  • Your app store listing
  • "Create Account" screens
  • Checkout screens

Most app stores require most apps to provide a Privacy Policy link in the app store listings. This lets users find out before downloading the app what personal information the app collects and what it does with it.

Here's an example of The Great Courses Plus app displaying its Privacy Policy in the Information section of its listing on the Apple App Store:

The Great Courses Plus: Apple App Store listing

When new users sign up for an Amazon account via the mobile app, they can access the Privacy Notice from a small tappable link located on the "Create Account" screen:

Amazon Create Account form with Privacy Notice highlighted

After creating an account, Amazon app shoppers are again provided with a link to the Privacy Notice before finalizing a sale:

Amazon Android App: Checkout screen with Privacy Notice highlighted

When a user taps the link in your mobile app, you can have the mobile device's browser open your Privacy Policy wherever it's hosted. Or you can embed the Privacy Policy within the app itself. Either way, your users will easily be able to read your Privacy Policy from a mobile device.

Here's how the Waze Privacy Policy looks when viewed on a mobile device:

Waze mobile Privacy Policy intro excerpt

To summarize the key points here, you should place your Privacy Policy in a conspicuous, clear way in the following places:

  • On websites:

    • Footers
    • "Create Account" forms
    • Email newsletter sign-up forms
    • "Contact Us" forms
    • Payment information collection screens
    • Checkout screens
    • Cookie consent notices
  • In mobile apps:

    • App store listings
    • In-app menus
    • "Create Account" screens
    • Checkout screens
Sara P.

Sara P.

Law school graduate, B.A. in English/Writing. In-house writer.

This article is not a substitute for professional legal advice. This article does not create an attorney-client relationship, nor is it a solicitation to offer legal advice.